The Soccer market in Switzerland is experiencing slow growth due to factors such as declining media consumption and merchandise sales, as well as the high costs associated with attending games. Additionally, competition from other popular sports and the impact of COVID-19 on in-person attendance have also affected the overall market. Despite these challenges, a loyal fanbase and the digitalization of ticket sales are expected to drive moderate growth in the coming years.
Customer preferences: Growing interest in sustainable and ethical consumption has influenced consumer preferences in the Soccer Market within the Sports Market market in Switzerland. Eco-friendly and ethically produced soccer gear is in high demand, as well as investments in renewable energy for soccer facilities. Additionally, there is a noticeable shift towards plant-based diets among soccer players and fans, driven by a growing awareness of the environmental impact of meat consumption. This trend is likely to continue as consumers prioritize more sustainable and socially responsible choices.
Trends in the market: In Switzerland, the Soccer Market is seeing a rise in online ticket sales and mobile app usage for game highlights and player statistics. This trend is expected to continue as more fans engage with the sport through digital platforms. Additionally, there is a growing interest in sustainability and eco-friendliness within the Soccer Market, with clubs implementing green initiatives and promoting eco-friendly merchandise. These trends signal a shift towards a more digitally-driven and socially responsible Soccer Market, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.
Local special circumstances:
In Switzerland, the Soccer Market has been greatly influenced by the countrys deep-rooted passion for sports and strong emphasis on physical activity and outdoor recreation. As a result, there is a high level of investment in infrastructure and facilities for soccer, with a focus on creating a seamless and enjoyable fan experience. Additionally, the Swiss Soccer League is known for its strict regulations and strict enforcement of fair play, leading to a highly competitive and respected market. Furthermore, with Switzerlands political neutrality, the country has become a popular host for international soccer tournaments, increasing domestic interest and exposure to the sport.
Underlying macroeconomic factors:
The Soccer Market within the Sports Market in Switzerland is influenced by macroeconomic factors such as the overall performance of the countrys economy, government funding and incentives, and consumer spending power. Global economic trends, such as the rise of e-commerce and the growth of digital media, also impact the market. Additionally, the countrys stable political and economic climate and strong infrastructure support the growth of the Soccer Market. With a high demand for live sports events and the increasing popularity of the sport, the Swiss Soccer Market is expected to continue thriving in the coming years.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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