Sports

Revenue in the Sports market is projected to reach US$478.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.81%, resulting in a projected market volume of US$549.10m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$152.50 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Switzerland has witnessed steady growth primarily due to the increasing interest in sports among consumers, availability of advanced technologies, and the convenience of online services. However, the growth rate has been affected by factors such as limited fan base for some sub-markets and the decline in physical attendance due to COVID-19 restrictions.

Customer preferences: With a growing awareness and emphasis on physical activity, consumers in the Swiss Sports Market are gravitating towards more personalized fitness experiences and wellness solutions. This has led to a rise in demand for technology-driven solutions such as wearable devices and health tracking apps that allow for convenient tracking and monitoring of ones health. Additionally, as the population continues to age, there is a growing trend towards utilizing online doctor consultations and digital healthcare services for managing chronic conditions and accessing timely medical advice. This shift towards digital treatment options is also driven by the need for remote monitoring and management, highlighting the increasing preference for convenient and accessible healthcare solutions.

Trends in the market: In Switzerland, the Sports Market industry is currently experiencing a surge in e-sports revenue, with a 25% growth in 2020 and a projected market value of CHF 600 million in 2021. This trend is fueled by the increasing popularity of e-sports tournaments and the demand for virtual sports content among younger generations. Additionally, there has been a shift towards professionalizing e-sports in Switzerland, with the formation of national associations and the inclusion of e-sports in the Swiss Olympic program. This bodes well for industry stakeholders, as it opens up new revenue streams and positions e-sports as a viable marketing platform for brands targeting the youth demographic. However, there are concerns over the potential negative impact on traditional sports, as well as the need for regulatory oversight in the fast-growing e-sports industry.

Local special circumstances: In Switzerland, the Sports Market is heavily influenced by the countrys mountainous terrain and strong culture of outdoor activities. This has led to a high demand for equipment and apparel for sports like skiing, hiking, and mountaineering. Additionally, the governments regulations and emphasis on healthy living contribute to the popularity of sports and fitness in the market. The prevalence of luxury and high-end brands in Switzerland also shapes the countrys Sports market, as consumers often prioritize quality and performance over price.

Underlying macroeconomic factors: The Sports market in Switzerland is heavily dependent on macroeconomic factors such as consumer spending, exchange rates, and economic stability. The overall health of the Swiss economy, combined with global trends, has a significant impact on the growth and performance of the Sports market. Favorable national economic conditions, including low unemployment rates and high disposable income, have played a crucial role in driving consumer demand for sporting events and merchandise. Additionally, the governments fiscal policies, such as tax incentives for sporting events and investments in sports infrastructure, have also positively influenced the markets growth and profitability. However, global economic downturns can significantly impact this market, as seen during the recent COVID-19 pandemic, where sports events and merchandise sales were severely affected due to reduced consumer spending and travel restrictions. Therefore, continuous monitoring and adaptation to macroeconomic conditions are essential for sustained growth in the Swiss Sports market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.