American Football - Cambodia | Statista Market Forecast

Revenue in the American Football market is projected to reach US$847.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.96%, resulting in a projected market volume of US$933.80k by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$8.21 in 2024.
In the American Football market, the number of users is expected to amount to 107.9k users by 2029.
User penetration in the American Football market will be at 0.6% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Cambodia has shown a stagnant growth rate, influenced by factors such as low consumer awareness, limited media coverage, and scarce availability of merchandise and tickets. Without significant efforts in promoting the sport and improving infrastructure, the market may struggle to achieve substantial growth.

Customer preferences: With the rise of health consciousness and interest in fitness among Cambodian youth, there has been an increased interest in American Football as a means of attaining physical fitness and well-being. This trend is particularly evident among younger demographics, who are drawn to the high-intensity nature of the sport and the physical and mental challenges it presents. As a result, there has been a growing demand for American Football leagues, clubs, and training programs in the country, catering to this new consumer preference. Additionally, this trend aligns with the rise of athletic and sports-oriented lifestyles among Cambodian youth, who are becoming increasingly interested in pursuing careers as professional athletes.

Trends in the market: In Cambodia, there is a noticeable growth in the number of young people participating in American football, with more local leagues and tournaments being organized. At the same time, there has been a surge in the demand for American football equipment and gear. In the American Football Market, there is a shift towards more sustainable and eco-friendly products, with a focus on reducing carbon footprint and using recycled materials. This trend is likely to continue as consumers become more environmentally conscious, and industry stakeholders are increasingly investing in sustainable practices to meet this demand. Additionally, there is a growing trend of using technology to enhance the fan experience, with apps and virtual reality experiences being integrated into game day experiences. This provides a unique opportunity for sponsors and advertisers to reach a highly engaged audience. As the popularity of American football continues to rise, there is also a potential for international expansion, with the potential to tap into new markets and grow the industry even further.

Local special circumstances: In Cambodia, the American Football market may face challenges due to the countrys lack of infrastructure and limited resources compared to other markets. Additionally, the cultural preference for soccer and volleyball may also impact the market dynamics for American Football. However, with the rise of tourism and the increasing popularity of American sports globally, there is potential for growth in the market. In the United States, the American Football market is deeply ingrained in the countrys culture and has a strong support system through its fanbase, media coverage, and well-established professional leagues. This unique cultural background creates a strong foundation for the market and its growth, making it a highly competitive and lucrative business.

Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, corporate sponsorship, and government support. Countries with strong economies and high levels of disposable income are more likely to see increased participation and investment in American football, resulting in a larger market size. Furthermore, favorable fiscal policies, such as tax breaks for sports organizations, can incentivize growth in the market. Additionally, global economic trends, such as the rise of e-commerce and digital media, have also influenced the growth and monetization of the American football market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.