American Football Media - Cambodia

Cambodia

Highlights

Revenue in the American Football Media market is projected to reach US$503.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.38%, resulting in a projected market volume of US$494.00k by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.91 in 2024.
In the American Football Media market, the number of users is expected to amount to 107.2k users by 2029.
User penetration in the American Football Media market will be at 0.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market in Cambodia has seen marginal growth, impacted by factors such as limited access to technology and low awareness of the sport among the population. Nonetheless, the convenience of online services and increasing health awareness among fans may drive future growth.

Customer preferences: As the American Football market continues to grow in popularity in Cambodia, it is also experiencing a rise in the demand for digital media coverage. With the increasing use of technology among the younger generation, there has been a shift towards consuming sports content through online platforms and social media channels. This has led to the emergence of new media channels and content formats, catering to the preferences of the younger audience. Additionally, there has been an increase in the use of mobile devices for streaming live games, allowing fans to access content anytime, anywhere. Furthermore, the growing popularity of fantasy football leagues and sports betting among millennials has contributed to the overall growth of the American Football media market.

Trends in the market: In Cambodia, the American football market is experiencing a rise in popularity, with more youth and amateur leagues being established. In the American football media market, there is a growing trend towards live streaming and social media coverage of games. This trend provides more accessibility to viewers, making it easier for them to interact and engage with the sport. As the market continues to expand and the audience becomes more digitally-savvy, there is a potential for greater monetization through advertising and sponsorship deals. However, this may also bring challenges for traditional broadcasters, as they compete with online platforms for viewership. In the Sports market, this trend highlights the importance of embracing digital channels to engage with the audience and stay relevant in an increasingly competitive landscape.

Local special circumstances: In Cambodia, the American Football Media Market is relatively underdeveloped due to limited interest and awareness of the sport in the country. However, the market has shown potential for growth in recent years, with the emergence of local football leagues and the rise of online streaming platforms. This is in stark contrast to the dominant American Football Media Market in the United States, where the sport is deeply ingrained in the culture and heavily promoted by mass media. The lack of government support and infrastructural challenges in Cambodia also pose significant barriers to the growth of the American Football Media Market, making it an untapped market with unique challenges and opportunities.

Underlying macroeconomic factors: The American Football Media Market is heavily influenced by macroeconomic factors such as consumer spending power, media consumption habits, and government policies on media regulation and broadcasting rights. Countries with stronger economies and higher consumer spending power tend to have a larger market for American football media, as fans are able to afford subscriptions and premium content. Additionally, countries with a strong culture of sports and a larger fan base for American football are likely to have a larger market for media coverage and advertising. Government policies on media regulation and broadcasting rights also play a significant role in shaping the American football media market, as regulations can impact the accessibility and availability of the content. Economic stability and favorable fiscal policies can also contribute to the growth of the market by providing a conducive environment for businesses to invest and expand.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.