Metaverse Advertising - United Arab Emirates

United Arab Emirates

Highlights

The Metaverse Advertising market in the United Arab Emirates is expected to reach a value of US$5.9m by 2024.
This projection indicates a strong growth potential in the coming years.
The market is anticipated to grow at an annual growth rate of 26.87% from 2024 to 2030, resulting in a projected market volume of US$24.5m by 2030.
It is noteworthy to mention that in the United Arab Emirates is among the countries that are driving the growth in the Metaverse Advertising market.
With a projected market volume of US$602.2m in 2024, in the United Arab Emirates is expected to be a significant contributor to the market's overall value.
This indicates a substantial presence and potential for growth in the country's advertising industry within the Metaverse.
Metaverse Advertising in the United Arab Emirates is experiencing a surge in demand as businesses strive to engage with tech-savvy consumers in innovative and immersive ways.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Metaverse Advertising market in United Arab Emirates is experiencing significant growth and development in recent years.

Customer preferences: Customers in United Arab Emirates are increasingly embracing the concept of the metaverse and are actively engaging with metaverse platforms. This is driven by a growing interest in virtual reality and augmented reality experiences, as well as the desire for immersive and interactive advertising content. Customers are looking for unique and personalized experiences that allow them to connect with brands in a more engaging and meaningful way.

Trends in the market: One of the key trends in the Metaverse Advertising market in United Arab Emirates is the integration of virtual reality and augmented reality technologies into advertising campaigns. Brands are leveraging these technologies to create immersive and interactive experiences that capture the attention of consumers and drive brand engagement. This trend is fueled by advancements in technology and the increasing availability of VR and AR devices in the market. Another trend in the market is the rise of influencer marketing in the metaverse. Influencers are playing a crucial role in promoting brands and products within virtual worlds, leveraging their large and dedicated fan base to drive brand awareness and sales. This trend is driven by the popularity of social media platforms and the growing influence of influencers in shaping consumer preferences.

Local special circumstances: United Arab Emirates has a strong and tech-savvy population, with a high internet penetration rate. This provides a favorable environment for the growth of the Metaverse Advertising market. Additionally, the country has a thriving tourism industry, attracting a large number of international visitors. This presents an opportunity for brands to target both local and international consumers through metaverse advertising campaigns.

Underlying macroeconomic factors: The United Arab Emirates has a strong and growing economy, driven by sectors such as tourism, real estate, and finance. This provides a favorable business environment for companies operating in the Metaverse Advertising market. Additionally, the government of United Arab Emirates has been actively promoting the adoption of emerging technologies, including virtual reality and augmented reality, which further supports the growth of the metaverse advertising market. In conclusion, the Metaverse Advertising market in United Arab Emirates is experiencing significant growth and development. Customer preferences for immersive and interactive advertising experiences, the integration of VR and AR technologies, the rise of influencer marketing, and the favorable local special circumstances and macroeconomic factors are driving the growth of the market.

Data coverage:

Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.