Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Southern Europe has been experiencing significant changes and developments in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all played a role in shaping the landscape of this industry. Customer preferences in Southern Europe have shifted towards digital streaming platforms and on-demand content. This can be attributed to the convenience and flexibility that these platforms offer, allowing consumers to watch their favorite shows and movies at any time and on any device. Additionally, the availability of a wide range of content from both local and international sources has also contributed to the growing popularity of digital streaming platforms. In terms of trends in the market, Southern European countries have seen a decline in the consumption of traditional TV and home video formats. This can be attributed to the increasing availability of high-speed internet connections, which has facilitated the growth of digital streaming platforms. The rise of smart TVs and connected devices has also played a role in this shift, as consumers can easily access streaming services directly through their televisions. Local special circumstances in Southern Europe have also influenced the development of the Traditional TV & Home Video market. For example, countries like Spain and Italy have a strong tradition of cinema and television production, which has led to a rich and diverse content offering. This has helped to drive the demand for digital streaming platforms, as consumers are able to access a wide range of local and international content. Underlying macroeconomic factors have also contributed to the growth of the Traditional TV & Home Video market in Southern Europe. The region has experienced economic growth in recent years, leading to increased disposable income and consumer spending. This has allowed more consumers to afford digital streaming subscriptions and invest in smart TVs and other connected devices. In conclusion, the Traditional TV & Home Video market in Southern Europe is developing in response to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital streaming platforms and on-demand content has become increasingly popular, driven by the convenience and flexibility they offer. The availability of high-speed internet connections and the rise of smart TVs have also played a significant role in shaping the market. Additionally, the rich content offering in Southern European countries and the region's economic growth have further contributed to the development of this industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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