Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Southern Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in Southern Europe are shifting towards on-demand and streaming services.
Consumers are increasingly seeking flexibility and convenience in their viewing habits, opting for platforms that offer a wide range of content that can be accessed anytime and anywhere. This preference is driven by the increasing availability of high-speed internet connections and the proliferation of smart devices such as smartphones, tablets, and smart TVs. Additionally, there is a growing demand for personalized and targeted content, as viewers look for programming that aligns with their specific interests and preferences.
Trends in the market reflect these changing customer preferences. Subscription-based streaming services such as Netflix, Amazon Prime Video, and Disney+ are gaining popularity in Southern Europe. These platforms offer a vast library of movies, TV shows, and original content, providing viewers with a diverse range of options to choose from.
Furthermore, there is a rise in the production and consumption of local content, as viewers in Southern Europe seek programming that reflects their culture, language, and traditions. This trend is driving the growth of local streaming platforms and fostering the development of regional content creation industries. Local special circumstances also play a role in the development of the TV & Video market in Southern Europe.
Each country in the region has its own unique characteristics and preferences, which influence the types of content consumed and the platforms used. For example, in Spain, there is a strong tradition of telenovelas and reality TV shows, which are highly popular among viewers. In Italy, there is a preference for high-quality dramas and historical series.
These local preferences shape the content offerings and strategies of streaming platforms operating in the region. Underlying macroeconomic factors also contribute to the growth of the TV & Video market in Southern Europe. The region has seen improvements in economic conditions, with increased disposable income and consumer spending.
This allows viewers to invest in high-quality streaming services and devices, driving the demand for TV and video content. Additionally, the growth of the digital economy and the increasing penetration of internet connectivity in Southern Europe have created a favorable environment for the expansion of streaming platforms and the adoption of new technologies. In conclusion, the TV & Video market in Southern Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
The shift towards on-demand and streaming services, the rise of local content, and improvements in economic conditions are all contributing to the expansion of the market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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