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Box Office - Southern Europe

Southern Europe

Revenue in the Box Office market market in Southern Europe is projected to reach US$1.53bn in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 4.65%, resulting in a projected market volume of US$1.92bn by 2029.
In the Southern European Box Office market market, the number of viewers is expected to amount to 71.3m users by 2029.
User penetration in this market will be 26.7% in 2024 and is expected to hit 30.1% by 2029.
The average revenue per viewer in Southern Europe is expected to amount to US$24.26.
In global comparison, most revenue will be generated the United States, which is projected to reach US$10,140.00m in 2024.
In Southern Europe, particularly in Italy, the box office is experiencing a resurgence as audiences increasingly favor local productions over Hollywood films.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Box Office market in Southern Europe is experiencing significant growth and development. Customer preferences in the region are playing a key role in shaping the trends in the market. Southern European audiences have a strong affinity for local and regional films, which has contributed to the growth of domestic film industries. This preference for local content can be attributed to the cultural and linguistic diversity of the region, as well as a desire to support local talent and storytelling. Trends in the market are also influenced by global factors. The popularity of international film franchises and Hollywood blockbusters continues to drive box office revenues in Southern Europe. Audiences in the region are drawn to the high production values, special effects, and star power associated with these films. Additionally, the rise of streaming platforms and digital distribution has created new opportunities for film consumption, with Southern European audiences embracing online platforms for both local and international content. Local special circumstances further contribute to the development of the Box Office market in Southern Europe. The region is home to a number of prestigious film festivals, such as the Cannes Film Festival in France and the Venice Film Festival in Italy. These events attract international attention and provide a platform for the promotion and recognition of Southern European cinema. The presence of these festivals helps to elevate the profile of local films and filmmakers, fostering a vibrant and competitive industry. Underlying macroeconomic factors also play a role in the growth of the Box Office market in Southern Europe. Economic stability and disposable income levels influence consumer spending on entertainment, including cinema tickets. As the region continues to recover from the economic downturn, there is a renewed sense of optimism and willingness to spend on leisure activities. This has contributed to increased box office revenues and a more favorable environment for film production and distribution. In conclusion, the Box Office market in Southern Europe is experiencing growth and development driven by customer preferences, global trends, local special circumstances, and underlying macroeconomic factors. The region's affinity for local content, combined with the popularity of international films and the rise of digital platforms, has created a dynamic and diverse market. As the region continues to recover economically, the Box Office market in Southern Europe is expected to further expand and thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.