Traditional TV & Home Video - Malta

In Malta, revenue in the Traditional TV & Home Video market market is projected to reach US$44.90m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 1.65%, leading to a projected market volume of US$48.74m by 2029.
The average revenue per user (ARPU) in Malta is anticipated to amount to US$95.10.
In a global context, the majority of revenue will be generated the United States, with a figure of US$146.60bn in 2024.
The number of TV viewers in Malta is expected to reach 478.6k users by 2029.
User penetration in the Traditional TV & Home Video market market in Malta is projected to be at 88.0% in 2024.
Furthermore, the average revenue per TV user (ARPU) in Malta's Traditional TV & Home Video market market is also projected to amount to US$95.10 in 2024.
In Malta, the traditional TV and home video market is increasingly challenged by the rise of digital streaming platforms, shifting viewer preferences significantly.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Malta has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology. Customer preferences in Malta have shifted towards on-demand streaming services and digital platforms, as consumers seek convenience and flexibility in their viewing habits. This trend is in line with the global market, where traditional TV and home video consumption has been declining in favor of digital alternatives. In addition to the shift towards digital platforms, the Traditional TV & Home Video market in Malta is also influenced by local special circumstances. Malta is a small island nation with a population of just over 400,000 people, which limits the potential for growth in the traditional TV market. However, the country has a high internet penetration rate and a tech-savvy population, which has contributed to the growth of digital platforms and streaming services. Advancements in technology have also played a significant role in the development of the Traditional TV & Home Video market in Malta. The widespread availability of high-speed internet and the proliferation of smartphones and smart TVs have made it easier for consumers to access and consume digital content. This has led to an increase in the number of streaming services and the availability of on-demand content, providing consumers with more options and control over their viewing experience. Underlying macroeconomic factors, such as increasing disposable incomes and changing demographics, have also contributed to the growth of the Traditional TV & Home Video market in Malta. As incomes rise, consumers are more willing to spend on entertainment and leisure activities, including subscription-based streaming services. Additionally, the younger population in Malta is more likely to adopt digital platforms and streaming services, further driving the growth of the market. Overall, the Traditional TV & Home Video market in Malta is experiencing growth due to changing customer preferences, advancements in technology, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek convenience and flexibility in their viewing habits, the market is expected to further evolve and expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.