Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Malta has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology. Customer preferences in Malta have shifted towards on-demand streaming services and digital platforms, as consumers seek convenience and flexibility in their viewing habits.
This trend is in line with the global market, where traditional TV and home video consumption has been declining in favor of digital alternatives. In addition to the shift towards digital platforms, the Traditional TV & Home Video market in Malta is also influenced by local special circumstances. Malta is a small island nation with a population of just over 400,000 people, which limits the potential for growth in the traditional TV market.
However, the country has a high internet penetration rate and a tech-savvy population, which has contributed to the growth of digital platforms and streaming services. Advancements in technology have also played a significant role in the development of the Traditional TV & Home Video market in Malta. The widespread availability of high-speed internet and the proliferation of smartphones and smart TVs have made it easier for consumers to access and consume digital content.
This has led to an increase in the number of streaming services and the availability of on-demand content, providing consumers with more options and control over their viewing experience. Underlying macroeconomic factors, such as increasing disposable incomes and changing demographics, have also contributed to the growth of the Traditional TV & Home Video market in Malta. As incomes rise, consumers are more willing to spend on entertainment and leisure activities, including subscription-based streaming services.
Additionally, the younger population in Malta is more likely to adopt digital platforms and streaming services, further driving the growth of the market. Overall, the Traditional TV & Home Video market in Malta is experiencing growth due to changing customer preferences, advancements in technology, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek convenience and flexibility in their viewing habits, the market is expected to further evolve and expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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