TV & Video - Malta | Statista Market Forecast

In Malta, revenue in the TV & Video market market is projected to reach US$63.54m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.83%, leading to a projected market volume of US$73.04m by 2029.
The largest market within this market in Malta is Traditional TV & Home Video, with a market volume of US$44.90m in 2024.
In a global context, the highest revenue will be generated the United States, with figures amounting to US$280.30bn in 2024.
Within the TV & Video market market in Malta, the number of users is anticipated to reach 571.9k users by 2029.
User penetration in the TV & Video market market in Malta is expected to be at 103.4% in 2024.
Furthermore, the average revenue per user (ARPU) in Malta is projected to amount to US$114.50 in 2024.
In Malta, the TV and video market is increasingly embracing digital streaming platforms, reflecting a shift in consumer preferences towards on-demand content.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies. Customer preferences in the TV & Video market in Malta have shifted towards on-demand and streaming services, as consumers seek more flexibility and convenience in their viewing habits. This trend is in line with global patterns, as viewers increasingly opt for on-demand content over traditional linear television. Additionally, the younger generation in Malta is more likely to consume content on digital platforms, such as smartphones and tablets, further driving the demand for streaming services. In terms of trends in the market, the rise of over-the-top (OTT) platforms has been a key driver of growth in the TV & Video market in Malta. OTT platforms provide a wide range of content options, including movies, TV shows, and original programming, which can be accessed anytime and anywhere. This has led to increased competition among streaming service providers, as they strive to attract and retain subscribers through exclusive content and personalized recommendations. Furthermore, the availability of high-speed internet and the proliferation of smart devices have made it easier for consumers in Malta to access and stream content on their preferred devices. Local special circumstances in Malta have also contributed to the development of the TV & Video market. The small size of the country and its high population density make it easier for service providers to reach a large number of potential customers. Additionally, the multilingual nature of Malta, with both Maltese and English being widely spoken, allows for a diverse range of content to be offered to viewers. This has attracted international streaming platforms to enter the Maltese market and cater to the preferences of local viewers. Underlying macroeconomic factors have also played a role in the growth of the TV & Video market in Malta. The country's strong economic performance and high disposable income levels have contributed to increased consumer spending on entertainment and leisure activities. As a result, consumers in Malta are willing to invest in subscription-based streaming services and premium content offerings. In conclusion, the TV & Video market in Malta is experiencing growth due to changing customer preferences, the rise of streaming services, local special circumstances, and underlying macroeconomic factors. As viewers increasingly seek on-demand and personalized content, the market is expected to continue evolving and expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.