Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies. Customer preferences in the TV & Video market in Malta have shifted towards on-demand and streaming services, as consumers seek more flexibility and convenience in their viewing habits.
This trend is in line with global patterns, as viewers increasingly opt for on-demand content over traditional linear television. Additionally, the younger generation in Malta is more likely to consume content on digital platforms, such as smartphones and tablets, further driving the demand for streaming services. In terms of trends in the market, the rise of over-the-top (OTT) platforms has been a key driver of growth in the TV & Video market in Malta.
OTT platforms provide a wide range of content options, including movies, TV shows, and original programming, which can be accessed anytime and anywhere. This has led to increased competition among streaming service providers, as they strive to attract and retain subscribers through exclusive content and personalized recommendations. Furthermore, the availability of high-speed internet and the proliferation of smart devices have made it easier for consumers in Malta to access and stream content on their preferred devices.
Local special circumstances in Malta have also contributed to the development of the TV & Video market. The small size of the country and its high population density make it easier for service providers to reach a large number of potential customers. Additionally, the multilingual nature of Malta, with both Maltese and English being widely spoken, allows for a diverse range of content to be offered to viewers.
This has attracted international streaming platforms to enter the Maltese market and cater to the preferences of local viewers. Underlying macroeconomic factors have also played a role in the growth of the TV & Video market in Malta. The country's strong economic performance and high disposable income levels have contributed to increased consumer spending on entertainment and leisure activities.
As a result, consumers in Malta are willing to invest in subscription-based streaming services and premium content offerings. In conclusion, the TV & Video market in Malta is experiencing growth due to changing customer preferences, the rise of streaming services, local special circumstances, and underlying macroeconomic factors. As viewers increasingly seek on-demand and personalized content, the market is expected to continue evolving and expanding in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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