The eBooks market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology.
Customer preferences: Customers in Malta are increasingly turning to eBooks for their reading needs due to the convenience and accessibility they offer. With the widespread adoption of smartphones, tablets, and e-readers, readers can now carry an entire library with them wherever they go. This has led to a shift away from traditional print books towards digital formats. Additionally, the ability to adjust font size and screen brightness makes eBooks more inclusive and appealing to readers with visual impairments.
Trends in the market: One of the key trends in the eBooks market in Malta is the rise of self-publishing. Aspiring authors now have the opportunity to bypass traditional publishing houses and release their work directly as eBooks. This has democratized the publishing industry, allowing for a greater diversity of voices and genres. Furthermore, the ease of self-publishing has led to an increase in the number of eBooks available in the market, providing readers with a wide range of options to choose from. Another trend in the market is the growing popularity of subscription-based eBook services. These services offer readers unlimited access to a vast library of eBooks for a fixed monthly fee. This model appeals to avid readers who consume multiple books each month, as it provides a cost-effective alternative to purchasing individual titles. Additionally, subscription services often offer personalized recommendations based on readers' preferences, enhancing the overall reading experience.
Local special circumstances: Malta's small size and high population density make it an ideal market for eBooks. With limited physical space, many Maltese readers find it challenging to store a large collection of print books. eBooks offer a space-saving solution, allowing readers to build a digital library without the need for physical storage. Furthermore, the relatively high cost of imported print books in Malta makes eBooks a more affordable option for many readers.
Underlying macroeconomic factors: The growth of the eBooks market in Malta is also influenced by broader macroeconomic factors. The increasing penetration of internet connectivity and the availability of affordable devices have made eBooks more accessible to a larger segment of the population. Additionally, the COVID-19 pandemic has accelerated the adoption of digital reading formats, as lockdowns and social distancing measures limited access to physical bookstores. As a result, many readers turned to eBooks as a convenient and safe alternative. In conclusion, the eBooks market in Malta is experiencing growth due to changing customer preferences, such as the desire for convenience and accessibility. The rise of self-publishing and subscription-based eBook services are key trends driving this growth. Additionally, the small size and high population density of Malta, along with underlying macroeconomic factors, contribute to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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