Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Ivory Coast has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Ivory Coast, there has been a shift in customer preferences towards digital content consumption, leading to a decline in traditional TV and home video sales. This can be attributed to the increasing availability of online streaming platforms and the growing popularity of mobile devices for entertainment purposes. Customers now have access to a wide range of digital content options, including movies, TV shows, and live sports events, which can be accessed anytime and anywhere. As a result, traditional TV and home video sales have been negatively impacted.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Ivory Coast is the rise of online streaming platforms. These platforms offer a vast library of content, including local and international movies, TV shows, and documentaries. Customers are increasingly subscribing to these platforms to access their favorite content on-demand. This trend is expected to continue as more streaming platforms enter the market and offer localized content that caters to the preferences of Ivorian customers. Another trend in the market is the increasing adoption of smart TVs. Smart TVs allow users to access online streaming platforms directly from their television sets, eliminating the need for additional devices such as set-top boxes or streaming sticks. This convenience factor has contributed to the growth of online streaming and the decline of traditional TV and home video sales.
Local special circumstances: Ivory Coast has a young and tech-savvy population that is eager to embrace new technologies and digital entertainment options. The high penetration of smartphones and affordable internet access has made it easier for customers to stream content on their mobile devices. Additionally, the Ivorian film industry has been gaining recognition globally, leading to an increased demand for local content on streaming platforms. These local special circumstances have fueled the growth of the Traditional TV & Home Video market in Ivory Coast.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Ivory Coast can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, more customers are able to afford digital entertainment options, such as streaming subscriptions and smart TVs. Furthermore, the government has been investing in infrastructure development, including the expansion of broadband internet access, which has facilitated the growth of online streaming in the country. In conclusion, the Traditional TV & Home Video market in Ivory Coast is evolving in response to changing customer preferences and local special circumstances. The rise of online streaming platforms, the adoption of smart TVs, and the increasing demand for local content are driving the growth of the market. Additionally, underlying macroeconomic factors, such as economic growth and infrastructure development, are supporting the expansion of digital entertainment options in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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