Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Ivory Coast has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the TV & Video market in Ivory Coast have shifted towards digital platforms and streaming services.
With the increasing availability of high-speed internet and the growing popularity of smartphones, more consumers are opting for online video content. This trend is driven by the convenience and flexibility offered by digital platforms, allowing viewers to access their favorite TV shows and movies anytime and anywhere. Additionally, the younger generation is more inclined towards digital content, as they are more tech-savvy and prefer the personalized recommendations and interactive features provided by streaming services.
Another trend in the market is the rise of local content production. Ivory Coast has a vibrant film industry, known as "Nollywood," which produces a significant amount of local TV shows and movies. This has led to an increase in demand for local content, as viewers are looking for stories and characters that resonate with their culture and experiences.
Local content production also provides opportunities for local talent and contributes to the growth of the creative industry in Ivory Coast. Local special circumstances in Ivory Coast have also played a role in the development of the TV & Video market. The country has a large and young population, with a high percentage of people under the age of 30.
This demographic group is more likely to consume digital content and is driving the demand for online video platforms. Additionally, the government has been investing in infrastructure development, including the expansion of broadband internet access, which has facilitated the growth of the digital entertainment industry. Underlying macroeconomic factors have also contributed to the growth of the TV & Video market in Ivory Coast.
The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more people to afford TV and video services, both traditional and digital. Furthermore, the government has implemented policies to attract foreign investment in the entertainment industry, which has resulted in the entry of international players and the expansion of content offerings.
In conclusion, the TV & Video market in Ivory Coast is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms and streaming services, the rise of local content production, the young population, and the government's investment in infrastructure and policies have all contributed to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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