Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Georgia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Georgia, there is a strong preference for traditional TV and home video entertainment, with a large portion of the population still relying on these mediums for their entertainment needs. This is due to factors such as limited access to high-speed internet and the popularity of local TV programming. Additionally, many Georgians still enjoy the experience of watching movies and TV shows on a larger screen in the comfort of their own homes.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Georgia is the increasing demand for high-quality content. As consumers become more discerning in their entertainment choices, they are seeking out content that is well-produced and offers a unique viewing experience. This has led to a rise in the popularity of premium channels and services that offer a wide range of high-quality content. Another trend in the market is the growth of online streaming platforms. While traditional TV and home video still dominate the market, online streaming platforms have gained traction in recent years. This can be attributed to the increasing availability of high-speed internet and the convenience of streaming content on various devices. However, the growth of online streaming platforms in Georgia has been relatively slow compared to other countries, mainly due to limited internet infrastructure and the preference for traditional TV.
Local special circumstances: One of the unique factors affecting the Traditional TV & Home Video market in Georgia is the dominance of local TV programming. Georgian audiences have a strong affinity for local content, including TV shows, movies, and news. This has created a thriving local TV industry, with a wide range of channels and programs catering to the preferences of the Georgian audience. The popularity of local content also contributes to the preference for traditional TV and home video, as many local programs are not readily available on online streaming platforms.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Georgia can also be attributed to underlying macroeconomic factors. Georgia has experienced steady economic growth in recent years, which has led to an increase in disposable income. As a result, more people are able to afford TVs and home video equipment, driving the demand for traditional TV and home video entertainment. Additionally, the government has implemented policies to support the development of the media and entertainment industry, further contributing to the growth of the market. In conclusion, the Traditional TV & Home Video market in Georgia is developing due to customer preferences for traditional TV and home video, the increasing demand for high-quality content, the slow growth of online streaming platforms, the dominance of local TV programming, and underlying macroeconomic factors such as economic growth and government support.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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