Key regions: United Kingdom, Germany, India, United States, South Korea
The Games market in Georgia has been experiencing significant growth in recent years, driven by the increasing popularity of video games and the rising demand for gaming consoles and accessories.
Customer preferences: In Georgia, there is a strong preference for online gaming, with a growing number of gamers opting for multiplayer online games that allow them to connect and compete with players from around the world. This preference for online gaming can be attributed to the widespread availability of high-speed internet and the increasing affordability of gaming consoles and PCs.
Trends in the market: One of the key trends in the Games market in Georgia is the growing popularity of mobile gaming. With the widespread adoption of smartphones and the availability of affordable data plans, more and more people are turning to mobile games as a form of entertainment. This trend is further fueled by the increasing number of mobile game developers who are creating innovative and engaging games specifically for the mobile platform. Another trend in the market is the rise of eSports. eSports refers to competitive video gaming, where professional gamers compete against each other in organized tournaments. In Georgia, eSports has gained a significant following, with large-scale eSports events being held regularly. This trend is driven by the increasing recognition of eSports as a legitimate form of sport and the growing number of eSports teams and organizations in the country.
Local special circumstances: One of the unique aspects of the Games market in Georgia is the strong gaming culture and community. Georgia has a vibrant gaming community, with numerous gaming cafes and gaming events being held throughout the year. This strong gaming culture has contributed to the growth of the market, as it creates a supportive and engaging environment for gamers.
Underlying macroeconomic factors: The growth of the Games market in Georgia can also be attributed to the overall economic development of the country. Georgia has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and a higher standard of living. As a result, more people are able to afford gaming consoles, PCs, and mobile devices, leading to an increase in demand for games and gaming accessories. In conclusion, the Games market in Georgia is experiencing significant growth, driven by the increasing popularity of online gaming, the rise of mobile gaming, and the growing eSports industry. The strong gaming culture and community in Georgia, coupled with the overall economic development of the country, have contributed to the expansion of the market. With the continued advancements in technology and the increasing affordability of gaming devices, the Games market in Georgia is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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