Market Insights Advertising & Media Media Cinema

Box Office - Georgia

Georgia

Revenue in the Box Office market is projected to reach US$552.90k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.36%, resulting in a projected market volume of US$591.50k by 2029.
In the Box Office market, the number of viewers is expected to amount to 166.9k users by 2029.
User penetration will be 4.2% in 2024 and is expected to hit 4.5% by 2029.
The average revenue per viewer is expected to amount to US$3.53.
In global comparison, most revenue will be generated in the United States (US$10,140.00m in 2024).

Key regions: South Korea, United Kingdom, Germany, United States, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Box Office market in Georgia has been experiencing significant growth in recent years.

Customer preferences: Georgian audiences have shown a strong preference for local films, with domestic productions consistently performing well at the box office. This can be attributed to the cultural relevance and relatability of these films to the local audience. Additionally, there is a growing interest in international films, particularly those from Hollywood, as Georgian audiences are increasingly exposed to global cinema through various platforms.

Trends in the market: One notable trend in the Georgian Box Office market is the increasing popularity of franchise films. Sequels, prequels, and spin-offs have been consistently successful in attracting audiences. This can be attributed to the familiarity and loyalty that audiences have towards these films, as well as the anticipation for the continuation of popular storylines and characters. Furthermore, the rise of digital platforms and streaming services has had a significant impact on the market, with more audiences opting to watch films at home rather than in theaters. However, the theatrical experience still holds value for many Georgian moviegoers, as it provides a communal and immersive experience that cannot be replicated at home.

Local special circumstances: The Box Office market in Georgia is influenced by several local special circumstances. Firstly, the country has a rich cinematic history and a vibrant film industry. This has created a strong sense of pride and support for local films among the Georgian population. Additionally, the country's strategic location between Europe and Asia has made it a popular filming destination for international productions, further boosting the local film industry and generating interest in cinema among the Georgian audience.

Underlying macroeconomic factors: The growth of the Box Office market in Georgia can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has allowed more people to afford movie tickets and contribute to the growth of the market. Additionally, the government has implemented favorable policies and incentives to attract foreign film productions, which has not only boosted the local film industry but also created employment opportunities and stimulated economic growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.