Market Insights Advertising & Media Media

Cinema - Georgia

Georgia

In Georgia, revenue in the Cinema market is projected to reach US$1,144.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.18%, resulting in a projected market volume of US$1,213.00k by 2029.
In the Cinema market in Georgia, the number of viewers is expected to amount to 166.9k users by 2029.
User penetration will be 4.2% in 2024 and is expected to hit 4.5% by 2029.
The average revenue per viewer in Georgia is expected to amount to US$7.31.
In global comparison, most revenue will be generated the United States (US$20,980.00m in 2024).
Georgia's cinema market is experiencing a renaissance, with a growing emphasis on local storytelling and increased international collaboration attracting diverse audiences.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Georgia has been experiencing significant growth in recent years.

Customer preferences: Customers in Georgia have shown a growing interest in cinema, with a preference for a wide range of genres including action, comedy, drama, and romance. They enjoy the immersive experience that cinemas provide, as well as the opportunity to socialize with friends and family. Additionally, there is a growing trend among customers to seek out cinemas that offer a premium experience, such as luxury seating, advanced audiovisual technology, and a diverse selection of food and beverages.

Trends in the market: One of the key trends in the cinema market in Georgia is the increasing number of multiplex cinemas. These cinemas offer multiple screens and show a variety of films simultaneously, providing customers with more options and flexibility in terms of movie selection and showtimes. This trend is driven by the growing demand for a diverse range of films and the desire for a more convenient movie-going experience. Another trend in the market is the rise of digital cinema technology. Digital projection systems have become increasingly popular in Georgia, as they offer higher image quality and allow for easier distribution of films. This trend has led to the conversion of many traditional cinemas into digital cinemas, providing customers with a more immersive and visually appealing movie experience.

Local special circumstances: Georgia has a rich cultural heritage and a growing film industry. The country has gained international recognition for its film productions, with several Georgian films receiving critical acclaim and winning awards at international film festivals. This has contributed to the growing interest in cinema among the local population, as well as attracting foreign film enthusiasts to visit Georgia and experience its unique cinematic offerings.

Underlying macroeconomic factors: The growth of the cinema market in Georgia can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. This has allowed more people to afford cinema tickets and other related expenses, contributing to the growth of the market. Furthermore, the government of Georgia has implemented policies to support the development of the film industry, including tax incentives for film production and the establishment of film funds. These measures have attracted both local and foreign filmmakers to the country, resulting in an increase in film production and the availability of diverse content for cinema-goers. In conclusion, the cinema market in Georgia is experiencing significant growth due to customer preferences for a wide range of genres, the trend of multiplex cinemas and digital cinema technology, the country's rich cultural heritage and growing film industry, as well as underlying macroeconomic factors such as economic growth and government support for the film industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.