Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in ASEAN is experiencing significant growth and development due to several key factors. Customer preferences are shifting towards streaming services and on-demand content, leading to a decline in traditional TV viewership. Additionally, local special circumstances, such as the increasing availability of high-speed internet and the rise of local content production, are contributing to the changing landscape of the market. Furthermore, underlying macroeconomic factors, such as increasing disposable income and urbanization, are driving the demand for home entertainment options.
Customer preferences: Customer preferences in the Traditional TV & Home Video market in ASEAN are evolving rapidly. With the advent of streaming services and on-demand content platforms, consumers are increasingly opting for personalized and flexible viewing experiences. The convenience of being able to watch their favorite shows and movies whenever and wherever they want has led to a decline in traditional TV viewership. Furthermore, the younger generation, who are more tech-savvy and mobile, are particularly drawn to these digital platforms.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in ASEAN is the rise of streaming services. International platforms such as Netflix and Amazon Prime Video have gained significant popularity in the region, offering a wide range of content from around the world. Additionally, local players are emerging and catering to the specific preferences and tastes of the ASEAN audience. These local platforms are not only providing access to international content but also producing their own original shows and movies, which are resonating with the local audience.
Local special circumstances: The increasing availability of high-speed internet in ASEAN countries is a major driver of the growth in the Traditional TV & Home Video market. As internet infrastructure improves, more households are gaining access to broadband connections, enabling them to stream content seamlessly. This has opened up new opportunities for streaming services and on-demand content platforms to expand their reach in the region. Additionally, the rise of local content production has also contributed to the growth of the market. Local filmmakers and content creators are producing high-quality shows and movies that resonate with the cultural preferences of the ASEAN audience.
Underlying macroeconomic factors: Underlying macroeconomic factors are also playing a significant role in the development of the Traditional TV & Home Video market in ASEAN. Increasing disposable income levels in the region have made home entertainment options more affordable for a larger segment of the population. As people have more money to spend, they are investing in home entertainment systems and subscribing to streaming services. Urbanization is another factor driving the market growth. As more people migrate to cities, the demand for home entertainment options increases, leading to the growth of the Traditional TV & Home Video market. In conclusion, the Traditional TV & Home Video market in ASEAN is experiencing growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Streaming services and on-demand content platforms are gaining popularity, driven by the desire for personalized and flexible viewing experiences. The increasing availability of high-speed internet and the rise of local content production are contributing to the changing landscape of the market. Furthermore, increasing disposable income levels and urbanization are driving the demand for home entertainment options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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