Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in ASEAN is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the ASEAN region are shifting towards on-demand and streaming services, as consumers seek convenience and flexibility in their viewing habits. With the increasing availability of high-speed internet and the proliferation of smartphones, more people are opting for online streaming platforms to access their favorite TV shows and movies. This trend is further fueled by the growing popularity of subscription-based services, which offer a wide range of content at affordable prices. Trends in the market also indicate a rise in local content production and consumption. ASEAN countries have a rich cultural heritage and diverse population, which has led to the emergence of local content that resonates with the audience. This has created opportunities for local production houses and content creators to cater to the specific needs and preferences of the ASEAN market. Additionally, partnerships between international streaming platforms and local content providers have further boosted the availability and visibility of local content. Local special circumstances, such as language diversity and cultural preferences, have also contributed to the development of the TV & Video market in ASEAN. With a multitude of languages spoken across the region, there is a demand for content in different languages to cater to the diverse population. This has led to the localization of international content and the production of content in local languages. Furthermore, cultural preferences play a significant role in shaping the content consumed in ASEAN. Content that reflects the local culture, traditions, and values is highly sought after, creating opportunities for content creators to cater to these preferences. Underlying macroeconomic factors, such as increasing urbanization, rising disposable incomes, and technological advancements, have also played a crucial role in the growth of the TV & Video market in ASEAN. Urbanization has led to a higher concentration of population in cities, creating a larger consumer base for TV and video services. Rising disposable incomes have made entertainment more affordable and accessible to a wider audience. Technological advancements, including the expansion of high-speed internet infrastructure and the availability of affordable smartphones, have enabled consumers to access TV and video content anytime and anywhere. In conclusion, the TV & Video market in ASEAN is experiencing rapid growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it presents new opportunities for content creators, production houses, and streaming platforms to cater to the diverse needs and preferences of the ASEAN audience.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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