TV & Video - Taiwan | Statista Market Forecast

In Taiwan, revenue in the TV & Video market market is projected to reach US$3.68bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.87%, resulting in a projected market volume of US$4.03bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$2.48bn in 2024.
In a global context, the most substantial revenue will be generated the United States, with figures reaching US$280.30bn in 2024.
Within Taiwan's TV & Video market market, the number of users is expected to amount to 21.0m users by 2029.
User penetration in Taiwan's TV & Video market market is projected to be at 83.7% in 2024.
Furthermore, the average revenue per user (ARPU) in Taiwan is projected to amount to US$183.50 in 2024.
Taiwan's TV and video market is increasingly embracing streaming platforms, reflecting a shift in consumer preferences toward on-demand content and digital experiences.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Taiwan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Taiwan have shown a strong preference for high-quality content and immersive viewing experiences. They are increasingly demanding access to a wide range of TV channels, movies, and streaming services. As a result, there has been a growing demand for smart TVs and video streaming devices that allow users to access online content directly on their televisions. Additionally, customers are also looking for convenience and flexibility in their viewing habits, leading to an increase in on-demand and time-shifted viewing options.

Trends in the market: One of the key trends in the TV & Video market in Taiwan is the rise of streaming services. Streaming platforms such as Netflix, iQIYI, and LINE TV have gained popularity among consumers, offering a vast library of content that can be accessed anytime, anywhere. This trend has led to a decline in traditional cable and satellite TV subscriptions, as more people opt for streaming services that provide a personalized and on-demand viewing experience. Another trend in the market is the increasing adoption of 4K Ultra HD TVs. As the price of 4K TVs continues to decrease, more consumers are upgrading their televisions to enjoy higher resolution and better picture quality. This trend has also been fueled by the availability of 4K content on streaming platforms and the growing popularity of gaming consoles that support 4K gaming.

Local special circumstances: Taiwan has a strong technology infrastructure and a high internet penetration rate, which has contributed to the growth of the TV & Video market. The country has a well-developed broadband network, allowing consumers to easily access online content and streaming services. Additionally, the government has been actively promoting the development of the digital economy, which has further facilitated the growth of the TV & Video market.

Underlying macroeconomic factors: The overall economic growth in Taiwan has had a positive impact on the TV & Video market. As the economy continues to expand, consumers have more disposable income to spend on entertainment, including TVs and video streaming services. Furthermore, the increasing urbanization and changing demographics in Taiwan have also played a role in the growth of the market. The younger generation, in particular, is more tech-savvy and has a higher affinity for digital content, driving the demand for TVs and streaming services. In conclusion, the TV & Video market in Taiwan is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of streaming services, the adoption of 4K Ultra HD TVs, the strong technology infrastructure, and the overall economic growth in the country are all contributing to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.