Market Insights Advertising & Media Media

Cinema - Taiwan

Taiwan

Revenue in the Cinema market is projected to reach US$693.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.22%, resulting in a projected market volume of US$936.90m by 2029.
In the Cinema market, the number of viewers is expected to amount to 10.2m users by 2029.
User penetration will be 39.7% in 2024 and is expected to hit 42.6% by 2029.
The average revenue per viewer is expected to amount to US$69.45.
In global comparison, most revenue will be generated in the United States (US$21,990.00m in 2024).

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Taiwan has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: Taiwanese customers have shown a strong preference for watching movies in cinemas, as it provides a unique and immersive experience that cannot be replicated at home. Going to the cinema has become a popular social activity, especially among the younger generation. Additionally, Taiwanese customers appreciate the wide range of movie genres and the availability of both local and international films in cinemas.

Trends in the market: One of the key trends in the cinema market in Taiwan is the increasing popularity of 3D and IMAX screenings. Customers are willing to pay a premium for these enhanced viewing experiences, as they offer a more immersive and visually stunning experience. Cinemas in Taiwan have responded to this trend by investing in advanced projection technologies and expanding the number of screens offering 3D and IMAX screenings. Another trend in the market is the growth of premium cinema experiences. Luxury cinemas, equipped with comfortable seating, gourmet food and beverage options, and personalized service, have gained popularity among Taiwanese customers. These premium cinemas cater to customers who are willing to pay a higher price for a more luxurious and exclusive movie-watching experience.

Local special circumstances: Taiwan has a vibrant film industry, producing a significant number of local films each year. The success of Taiwanese films both domestically and internationally has contributed to the growth of the cinema market. Taiwanese customers take pride in their local film industry and actively support local productions, leading to a steady demand for cinemas to screen these films. Furthermore, Taiwan has a high population density, with a large number of people living in urban areas. This concentration of population provides a large customer base for cinemas, making it economically viable to operate multiple cinemas in close proximity. The convenience of having cinemas located near residential areas and public transportation hubs has also contributed to the growth of the market.

Underlying macroeconomic factors: The strong economy in Taiwan has played a role in the growth of the cinema market. As disposable incomes have increased, more Taiwanese customers have the financial means to spend on leisure activities such as going to the cinema. The stable economic conditions have also encouraged cinema operators to invest in new technologies and expand their operations. In conclusion, the cinema market in Taiwan has experienced significant growth due to customer preferences for the unique cinema experience, the popularity of 3D and IMAX screenings, the growth of premium cinema experiences, the support for local films, the high population density, and the strong economy. These factors have created a favorable environment for the cinema market to thrive in Taiwan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.