Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Taiwan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Taiwan have shifted towards on-demand streaming services and digital content consumption.
This can be attributed to the increasing availability of high-speed internet and the growing popularity of smartphones and other mobile devices. Customers now prefer the convenience of streaming their favorite TV shows and movies at their own convenience, rather than being tied to traditional broadcast schedules. This shift in preferences has led to a decline in traditional TV viewership and an increase in demand for streaming services.
Trends in the market indicate a growing preference for subscription-based streaming platforms such as Netflix and Amazon Prime Video. These platforms offer a wide range of content choices, including international TV shows and movies, which cater to the diverse tastes of Taiwanese consumers. Additionally, the rise of local streaming platforms, such as iQiyi and Line TV, has further fueled the growth of the market.
These platforms offer a mix of local and international content, appealing to both domestic and international audiences. Local special circumstances in Taiwan have also contributed to the development of the Traditional TV & Home Video market. The Taiwanese government has been actively promoting the development of the digital content industry, providing incentives and support to local content producers and distributors.
This has led to an increase in the production of original Taiwanese TV shows and movies, which in turn has attracted a larger audience both domestically and internationally. Underlying macroeconomic factors, such as the steady growth of the Taiwanese economy and increasing disposable incomes, have also played a role in the development of the market. As consumers have more financial resources at their disposal, they are more willing to spend on entertainment options such as streaming services and home video.
In conclusion, the Traditional TV & Home Video market in Taiwan is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the popularity of subscription-based platforms, government support for the digital content industry, and the overall economic growth of Taiwan have all contributed to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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