Cinema Concessions - Taiwan

Taiwan

Highlights

In Taiwan, revenue in the Cinema Concessions market market is projected to reach US$311.50m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.31%, leading to a projected market volume of US$423.00m by 2029.
Within the Cinema Concessions market market in Taiwan, the number of viewers is anticipated to amount to 10.2m users by 2029.
User penetration is forecasted to be 39.7% in 2024 and is expected to rise to 42.6% by 2029.
The average revenue per viewer in Taiwan is expected to reach US$32.73.
In a global context, the majority of revenue will be generated the United States, where it is expected to total US$9.88bn in 2024.
In Taiwan, the cinema concessions market is increasingly embracing local snacks and beverages, reflecting a growing preference for homegrown flavors among moviegoers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Taiwan has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Taiwan, moviegoers have shown a strong preference for a wide variety of concessions options at cinemas. Popcorn, soft drinks, and candy are the most popular choices, but there is also a growing demand for healthier options such as fruit snacks and smoothies. Additionally, many customers enjoy the convenience of combo deals that offer a combination of snacks and drinks at a discounted price.

Trends in the market: One of the key trends in the Cinema Concessions market in Taiwan is the increasing emphasis on premium and gourmet concessions. Moviegoers are willing to pay a higher price for high-quality snacks and beverages that enhance their overall movie-watching experience. This trend has led to the introduction of premium popcorn flavors, artisanal chocolates, and craft beverages at cinemas across the country. Furthermore, there is a growing trend of cinemas partnering with popular local restaurants and food brands to offer exclusive concessions options that cannot be found elsewhere.

Local special circumstances: Taiwan has a vibrant food culture, and Taiwanese people are known for their love of food. This cultural aspect has greatly influenced the Cinema Concessions market in Taiwan, with moviegoers expecting a wide range of food options to choose from at cinemas. The local special circumstances of Taiwan's food culture have also led to the development of unique concessions items that cater to local tastes and preferences. For example, cinemas in Taiwan often offer snacks such as stinky tofu and bubble tea, which are popular street foods in the country.

Underlying macroeconomic factors: Taiwan has a strong economy and a high standard of living, which has contributed to the growth of the Cinema Concessions market. As disposable incomes have increased, more people are willing to spend money on entertainment experiences such as going to the movies. Additionally, the growing popularity of streaming services and online content has created a need for cinemas to provide a unique and enjoyable experience that cannot be replicated at home. This has led to a focus on improving the concessions offerings to enhance the overall movie-watching experience and attract customers. Overall, the Cinema Concessions market in Taiwan is thriving due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The emphasis on premium and gourmet concessions, the wide variety of food options available, and the partnership with local food brands are all contributing to the growth of the market. With the continued economic prosperity and the strong food culture in Taiwan, the Cinema Concessions market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.