The eBooks market in Taiwan is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: In Taiwan, customers are increasingly opting for eBooks over traditional print books. This shift in preference can be attributed to several factors. Firstly, eBooks offer convenience and accessibility, allowing readers to carry an entire library of books in a single device. This is particularly appealing to the tech-savvy population in Taiwan, where smartphones and tablets are widely used. Secondly, eBooks often come at a lower price compared to print books, making them a more affordable option for avid readers. Lastly, eBooks provide a customizable reading experience, allowing readers to adjust font size, background color, and other settings to suit their preferences.
Trends in the market: One of the key trends in the eBooks market in Taiwan is the rise of digital publishing platforms. These platforms provide a space for both established authors and aspiring writers to publish and distribute their works digitally. This has led to a surge in self-published eBooks, as authors no longer need to rely on traditional publishing houses to reach their audience. Additionally, digital publishing platforms have made it easier for Taiwanese authors to gain international recognition, as eBooks can be easily accessed by readers around the world. Another trend in the market is the increasing popularity of subscription-based eBook services. These services offer unlimited access to a vast library of eBooks for a monthly fee. This model appeals to readers who consume a large volume of books, as it provides a cost-effective way to access a wide range of titles. Furthermore, subscription services often offer personalized recommendations based on readers' preferences, enhancing the overall reading experience.
Local special circumstances: Taiwan has a highly literate population with a strong reading culture. This, coupled with the country's advanced technological infrastructure, has created a fertile ground for the growth of the eBooks market. Additionally, the government has been actively promoting digital literacy and providing support for the development of the digital publishing industry. These initiatives have further fueled the adoption of eBooks in Taiwan.
Underlying macroeconomic factors: The strong economic growth and increasing disposable income in Taiwan have also contributed to the development of the eBooks market. As people have more purchasing power, they are more inclined to invest in digital devices and eBooks. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital reading, as people turned to eBooks for entertainment and education during lockdowns and social distancing measures. In conclusion, the eBooks market in Taiwan is experiencing rapid growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that eBooks will become an increasingly popular choice for readers in Taiwan.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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