Sports

Revenue in the Sports market is projected to reach US$10.87bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.89%, resulting in a projected market volume of US$12.54bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$266.00 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in the United Kingdom has seen minimal growth in recent years, with various factors impacting this trend. These include declining consumer interest in traditional sports such as soccer and cricket, as well as increasing popularity of emerging sports like American football and basketball. Additionally, the convenience of online streaming services has also affected the growth rate. Overall, the UK Sports market is facing challenges due to shifting consumer preferences and changing digital landscape.

Customer preferences: As the desire for convenience and accessibility continues to drive consumer preferences, the Sports Market industry has seen a shift towards virtual sports events and online coaching programs. With the rise of social media and influencers, there has been a greater demand for personalized fitness and health plans, catering to individual lifestyles and cultural backgrounds. Additionally, the increased use of technology and virtual platforms has allowed for a more immersive and interactive experience for sports enthusiasts.

Trends in the market: In the United Kingdom, the Sports Market sector is experiencing a surge in online fitness programs and virtual coaching services, as consumers increasingly seek convenient and personalized ways to stay active. This trend is driven by the popularity of wearable fitness technology and the growing availability of high-speed internet. As more individuals prioritize physical well-being and seek accessible fitness solutions, industry stakeholders are leveraging technology to tap into this market potential. This trend is set to continue, with implications for the development of innovative digital fitness platforms and the incorporation of virtual training options by traditional fitness providers.

Local special circumstances: In the United Kingdom, the Sports Market thrives on the nations rich history and culture in sports, creating a strong demand for sports-related products and services. The countrys diverse landscape and climate provide ample opportunities for various sporting activities, ranging from winter sports in the Scottish Highlands to water sports along the coasts. Moreover, the UK governments continued investment in sports infrastructure, such as stadiums and training facilities, drives the growth of the market. Additionally, the UK has a highly developed sports industry, with a long-established fan base and a robust regulatory framework, making it a highly competitive and lucrative market for sports companies.

Underlying macroeconomic factors: The performance of the Sports Market market in United Kingdom is heavily dependent on macroeconomic factors, such as the health of the national economy, global economic trends, and fiscal policies. Stable economic growth, low unemployment rates, and consumer spending power all contribute to a strong Sports market. However, economic downturns, regulatory challenges, and limited sports infrastructure funding can have a negative impact on market performance. Additionally, the growing interest in sports and physical fitness, especially among the aging population, has created significant demand for sports goods and services, further boosting the market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.