Digital Music - Eastern Asia

Eastern Asia

Highlights

In Eastern Asia, revenue in the Digital Music market market is projected to reach US$8.46bn in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 5.25%, resulting in a projected market volume of US$10.93bn by 2029.
The largest market in Eastern Asia is Music Streaming, which will have a market volume of US$6.73bn in 2024.
In global comparison, the most revenue will be generated the United States, with figures amounting to US$19.08bn in 2024.
In the Digital Music market market withEastern_Asia, the number of users is expected to amount to 830.1m users by 2029.
User penetration in Eastern Asia will be 45.0% in 2024 and is expected to increase to 51.1% by 2029.
In Eastern Asia, South Korea is witnessing a surge in digital music streaming, driven by the global popularity of K-pop and innovative content strategies.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Eastern Asia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital music platforms. Customer preferences in Eastern Asia have shifted towards digital music consumption, with a growing number of consumers opting for streaming services and digital downloads over physical formats such as CDs. This can be attributed to the convenience and accessibility offered by digital platforms, allowing users to access a vast library of music anytime and anywhere. Additionally, younger generations in Eastern Asia are more inclined towards digital music, as they are more tech-savvy and prefer the flexibility and customization options that digital platforms provide. One of the key trends in the Digital Music market in Eastern Asia is the rise of local music streaming platforms. While global streaming giants like Spotify and Apple Music have a presence in the region, local platforms such as QQ Music in China, Melon in South Korea, and Joox in Southeast Asia have gained significant popularity. These platforms not only offer a wide range of local and international music but also cater to the unique preferences of the local audience by curating playlists and featuring local artists. This trend highlights the importance of localized content and personalized recommendations in capturing the Eastern Asian market. Another trend in the Digital Music market in Eastern Asia is the increasing popularity of K-pop (Korean pop) music. K-pop has gained a massive global following in recent years, with Eastern Asia being one of its biggest markets. This has led to a surge in demand for K-pop music on digital platforms, with fans streaming and downloading their favorite songs. The success of K-pop has also paved the way for other Asian music genres to gain international recognition, further driving the growth of the Digital Music market in the region. Local special circumstances in Eastern Asia also play a role in shaping the Digital Music market. For example, China has a unique digital music landscape due to government regulations and the dominance of local players. The Chinese government imposes strict censorship rules on music content, which impacts the availability and distribution of certain songs and genres. Additionally, Chinese internet giants like Tencent and Alibaba have a strong presence in the digital music market, offering a range of services beyond music streaming, such as social media integration and live performances. Underlying macroeconomic factors also contribute to the growth of the Digital Music market in Eastern Asia. The region has witnessed rapid economic growth, which has led to an increase in disposable income and consumer spending. As a result, more consumers are willing to pay for digital music services and invest in high-quality audio devices. Furthermore, advancements in technology and internet infrastructure have made it easier for users to access and consume digital music, further fueling market growth. In conclusion, the Digital Music market in Eastern Asia is experiencing growth due to changing customer preferences, the rise of local platforms, the popularity of K-pop music, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it will be crucial for digital music providers to understand and cater to the unique preferences and demands of the Eastern Asian audience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.