Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Eastern Asia has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trajectory. Customer preferences in Eastern Asia have played a key role in driving the growth of the TV & Video market. Consumers in this region have shown a strong inclination towards high-quality content and immersive viewing experiences. They seek out TVs and video platforms that offer stunning visuals, vibrant colors, and sharp resolutions. As a result, there has been a surge in demand for advanced technologies such as 4K Ultra HD and OLED displays. Additionally, Eastern Asian consumers have shown a growing interest in smart TVs and streaming services, as they value the convenience and flexibility these platforms provide. Trends in the market have also shaped the development of the TV & Video industry in Eastern Asia. One prominent trend is the rise of local content production. Eastern Asian countries have witnessed a boom in the creation of original TV series, movies, and variety shows. This has not only fueled domestic demand but has also led to the international popularity of Eastern Asian content, particularly in neighboring countries. As a result, there has been an increased need for high-quality TVs and video platforms to deliver these productions to viewers. Local special circumstances have further contributed to the growth of the TV & Video market in Eastern Asia. One notable circumstance is the strong government support for the development of the media and entertainment industry. Governments in this region have implemented policies and initiatives to encourage the production and distribution of local content, as well as to attract foreign investments. This has created a favorable environment for the TV & Video market to flourish, as it has received both financial and regulatory support. Underlying macroeconomic factors have also played a role in the development of the TV & Video market in Eastern Asia. The region has experienced rapid economic growth, leading to an increase in disposable income and consumer spending power. As a result, more households are able to afford TVs and video platforms, driving up demand. Additionally, the growing middle class in Eastern Asia has contributed to the expansion of the market, as these consumers prioritize entertainment and leisure activities. In conclusion, the TV & Video market in Eastern Asia is developing at a rapid pace due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The strong demand for high-quality content, the rise of local production, government support, and economic growth have all contributed to the positive trajectory of this industry. As the market continues to evolve, it is expected to further expand and innovate to meet the changing needs and preferences of Eastern Asian consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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