Box Office - Eastern Asia

Eastern Asia

Highlights

In Eastern Asia, revenue in the Box Office market market is projected to reach US$12.77bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.70%, resulting in a projected market volume of US$19.37bn by 2029.
In the Box Office market market of Eastern Asia, the number of viewers is expected to amount to 293.8m users by 2029.
User penetration in Eastern Asia will be 16.2% in 2024 and is expected to hit 18.1% by 2029.
The average revenue per viewer in this region is expected to amount to US$48.22.
In global comparison, most revenue will be generated the United States (US$10.14bn in 2024).
In Eastern Asia, particularly in South Korea, the box office is increasingly dominated by local films that resonate culturally and socially with audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Eastern Asia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Eastern Asia have shifted towards a greater demand for entertainment and leisure activities, including going to the movies. This can be attributed to several factors, such as rising disposable incomes, urbanization, and a growing middle class. As people have more money to spend and access to a wider range of entertainment options, going to the movies has become a popular choice for many. Additionally, the rise of streaming platforms has also contributed to the popularity of movies, as people are now able to watch films from the comfort of their own homes. However, despite the convenience of streaming, there is still a strong desire among audiences to experience movies on the big screen, leading to a steady demand for cinema tickets. In terms of trends in the market, there has been a surge in the production and popularity of local films in Eastern Asia. This can be attributed to a growing sense of national pride and the desire to see stories that are culturally relevant and relatable. Local films often resonate more with audiences, as they address social issues and cultural nuances that are specific to the region. This trend has been further fueled by government support and incentives for the local film industry, leading to a greater number of high-quality productions. Another trend in the Box Office market in Eastern Asia is the increasing influence of international films, particularly from Hollywood. These films often have a wide appeal and are heavily marketed to audiences in the region. The popularity of international films can be attributed to their high production values, star-studded casts, and engaging storylines. Additionally, the rise of social media and online platforms has made it easier for audiences to access information about upcoming releases, further driving interest and anticipation for international films. Local special circumstances also play a role in the development of the Box Office market in Eastern Asia. For example, in countries like China, there are strict regulations on the number of foreign films that can be released each year. This has led to a highly competitive market, with studios and distributors vying for limited release slots. As a result, there is often a high demand for tickets to foreign films, leading to increased box office revenues. Underlying macroeconomic factors also contribute to the growth of the Box Office market in Eastern Asia. Economic growth, rising incomes, and urbanization have all contributed to an increase in consumer spending on entertainment and leisure activities. Additionally, favorable government policies and incentives have helped to support the growth of the film industry in the region. Overall, the Box Office market in Eastern Asia is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The popularity of movies, both local and international, is expected to continue to rise as audiences seek out new and engaging entertainment options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.