Download Games - Taiwan

Taiwan

Highlights

In Taiwan, revenue in the Download Games market market is projected to reach US$220.80m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.32%, leading to a projected market volume of US$260.00m by 2029.
The number of users in Taiwan's Download Games market market is anticipated to reach 3.8m users by 2029.
User penetration in this market will stand at 14.9% in 2024 and is expected to increase to 16.0% by 2029.
In a global context, the majority of revenue will be generated the United States, with figures reaching US$5.05bn in 2024.
The average revenue per user (ARPU) in Taiwan's Download Games market market is projected to be US$61.89 in 2024.
In Taiwan, the download games market is witnessing a surge in popularity, driven by a growing youth demographic and increasing mobile gaming engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Download Games market in Taiwan has been experiencing significant growth in recent years.

Customer preferences: Taiwanese consumers have shown a strong preference for downloading games rather than purchasing physical copies. This can be attributed to several factors. Firstly, downloading games offers convenience as consumers can access their favorite games instantly without having to wait for delivery or go to a physical store. Secondly, downloading games allows for easy updates and patches, ensuring that consumers have the latest versions of their games. Finally, downloading games often provides access to a wider range of titles, including indie games and international releases that may not be available in physical stores.

Trends in the market: One major trend in the Download Games market in Taiwan is the rise of mobile gaming. With the increasing popularity of smartphones and tablets, more and more Taiwanese consumers are turning to mobile devices for gaming. This trend is driven by the convenience of gaming on the go and the wide variety of mobile games available. Additionally, the rise of mobile gaming has been fueled by the increasing penetration of high-speed internet and the availability of affordable data plans. Another trend in the Download Games market in Taiwan is the growing popularity of online multiplayer games. Taiwanese gamers are increasingly seeking social and interactive gaming experiences, and online multiplayer games provide exactly that. These games allow players to connect and compete with friends and other gamers from around the world, creating a sense of community and camaraderie.

Local special circumstances: Taiwan has a vibrant gaming culture, with a large number of passionate gamers and a thriving esports scene. This has created a favorable environment for the growth of the Download Games market. Taiwanese gamers are known for their enthusiasm and dedication, driving demand for a wide range of games across various genres.

Underlying macroeconomic factors: The strong growth of the Download Games market in Taiwan can also be attributed to favorable macroeconomic factors. Taiwan has a high internet penetration rate, with a large percentage of the population having access to high-speed internet. This has facilitated the widespread adoption of online gaming and the downloading of games. Additionally, Taiwan has a high disposable income level, allowing consumers to spend on leisure activities such as gaming. In conclusion, the Download Games market in Taiwan is thriving due to customer preferences for convenience and a wide range of titles, the rise of mobile gaming and online multiplayer games, the vibrant gaming culture in Taiwan, and favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.