Sponsorship & Advertising - CIS | Statista Market Forecast

In the CIS, revenue in the Sponsorship & Advertising market market is projected to reach US$32.6m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.04%, resulting in a projected market volume of US$43.7m by 2029.
In the CIS, most revenue is generated China, with a projected market volume of US$288.9m in 2024.
The average revenue per user (ARPU) in the CIS is expected to amount to 0.00.
In the CIS region, the eSports sponsorship and advertising market is witnessing a surge in interest from major brands seeking to capitalize on the growing digital youth culture.

Definition:

Esports Sponsorship & Advertising refers to the marketing and promotional activities within the competitive gaming industry, where brands engage with the esports audience by sponsoring teams, tournaments, players, or events, and through targeted advertising across various digital platforms. This market leverages the global popularity of esports, reaching millions of engaged fans through live-streaming platforms, social media, and in-game advertising. It encompasses a range of strategies, from brand placement and endorsements to integrated campaigns that enhance visibility and consumer interaction. The goal is to connect with a young, tech-savvy audience, driving brand awareness and loyalty in a rapidly growing, highly dynamic sector.

Additional information:

The market comprises ad spendings. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Deals for sponsoring an Esport event
Product Placement
Sponsoring Esport Teams
Payments by brands for the use of the Esport Team
Advertising sold as part of a sponsorship package

Sponsorship outside of the Esports ecosystem
Advertising outside of the Esports ecosystem

The eSports market in CIS nan is seeing moderate growth due to factors such as limited sponsorship and advertising opportunities, slow adoption of digital technologies, and low awareness of the benefits of eSports. Despite this, the market is expected to grow as more companies recognize the potential of this emerging industry.

Customer preferences: As the eSports market continues to grow, so does the demand for sponsorship and advertising opportunities. With the rise of online streaming platforms and social media, brands are now targeting a younger and tech-savvy audience through eSports tournaments and teams. This trend is driven by the increasing popularity of eSports among younger demographics, who are more likely to engage with digital platforms and are receptive to advertising through these channels. Additionally, the rise of virtual and augmented reality in eSports tournaments has opened up new opportunities for brands to engage with consumers in immersive and interactive ways.

Trends in the market: In the CIS region, the eSports market has seen a significant increase in sponsorships and advertising deals, with major brands from various industries recognizing the growing popularity of eSports. This trend is expected to continue, with a projected growth of 18% in sponsorship investments in the next few years. This is significant for stakeholders as it opens up new revenue streams and opportunities for brand exposure. However, with the increasing competition for sponsorships, there is a risk of oversaturation and potential for dilution of brand impact. As such, industry players must carefully strategize and innovate to stand out in this dynamic market.

Local special circumstances: In the CIS region, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the rapidly growing popularity of eSports among the younger population. As a result, local companies are increasingly investing in sponsorships and advertising opportunities in the eSports sector. Additionally, the region's unique cultural background and growing disposable income are also contributing to the market's growth. However, strict government regulations on advertising and sponsorships in some CIS countries may hinder the market's potential.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in CIS is heavily impacted by macroeconomic factors such as the overall economic health of the region, government policies, and global economic trends. Countries with stable economies and supportive policies towards the eSports industry are experiencing faster growth in this market compared to regions with economic challenges and limited government support. Additionally, the increasing popularity of eSports worldwide and the rise of digital media consumption are driving the demand for sponsorship and advertising opportunities in the eSports market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.