Market Insights Advertising & Media Esports

Sponsorship & Advertising - Morocco

Morocco

In Morocco, revenue in the Sponsorship & Advertising market market is projected to reach US$1.5m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 6.94%, leading to a projected market volume of US$2.1m by 2029.
The majority of revenue is generated China, with a projected market volume of US$288.9m in 2024.
In Morocco, the average revenue per user (ARPU) is expected to amount to US$0.0.
Morocco's burgeoning eSports scene is attracting increasing sponsorship and advertising investment, reflecting a growing recognition of digital engagement among local brands.

Key regions: South Korea, United Kingdom, India, Europe, United States

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Analyst Opinion

The eSports sponsorship & advertising market in Morocco is facing subdued growth due to factors like limited awareness & investment, and lack of infrastructure. Despite this, it is expected to grow in the coming years due to increasing interest in eSports and digital media platforms.

Customer preferences: With the growing popularity of eSports in Morocco, there has been a rise in demand for sponsorship and advertising opportunities within the market. Brands are now looking to reach the younger demographic through collaborations with popular eSports teams and players. This trend is also driven by the increasing use of social media and digital platforms as a means of connecting with audiences. As the eSports industry continues to grow, we can expect to see more innovative and targeted advertising strategies aimed at this tech-savvy audience.

Trends in the market: In Morocco, the eSports market is experiencing a surge in sponsorship and advertising, as more companies recognize the potential of this rapidly growing industry. This trend is expected to continue as more traditional sports organizations and brands invest in eSports partnerships. Additionally, there is a rise in influencer marketing within the eSports space, with top players and teams gaining lucrative sponsorships. This trend showcases the increasing popularity and mainstream acceptance of eSports, and presents opportunities for industry stakeholders to tap into a highly engaged and tech-savvy audience.

Local special circumstances: In Morocco, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's growing digital infrastructure and young population, who are early adopters of technology and avid gamers. Additionally, the country's relaxed regulatory environment and increasing interest from global brands have led to a surge in sponsorships and advertising opportunities in the eSports market. Furthermore, Morocco's unique blend of French, Arabic, and Berber cultures offers a diverse consumer base for targeted marketing strategies in the eSports industry.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Morocco is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and investment in the gaming industry. With a growing global interest in eSports, Morocco's national economic health and favorable regulatory environment have contributed to the market's growth. Furthermore, the country's increasing internet penetration and rising disposable income have led to a higher demand for digital advertising, making Morocco an attractive market for eSports sponsorship and advertising.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.