AR Software - CIS | Statista Market Forecast

Revenue in the AR Software market market within the CIS region is projected to reach US$192.3m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 6.87%, resulting in a projected market volume of US$268.0m by 2029.
While most revenue is generated the United States with a projected market volume of US$3.9bn in 2024, the CIS market is also poised for growth.
In the AR Software market market, the number of users in the CIS region is expected to amount to 63.5m users by 2029.
User penetration in this area will be 43.1% in 2024 and is expected to increase to 44.8% by 2029.
The average revenue per user (ARPU) in the CIS market is expected to amount to US$3.1.
The CIS region is witnessing a growing interest in AR software, driven by increased investments in technology and innovative applications across various industries.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in CIS is experiencing significant growth and development due to several factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of the AR Software market in CIS.

Customer preferences: Customers in CIS are increasingly showing a preference for AR Software solutions due to their ability to enhance user experiences and improve operational efficiency. AR Software offers a unique way to interact with digital content in the real world, allowing users to visualize and manipulate virtual objects in their physical environment. This immersive experience is particularly appealing to customers in CIS who value innovative and cutting-edge technologies.

Trends in the market: One of the key trends in the AR Software market in CIS is the increasing adoption of AR in various industries. Businesses in sectors such as retail, healthcare, manufacturing, and education are leveraging AR Software to enhance their operations. For example, retailers are using AR to provide virtual try-on experiences for customers, while healthcare providers are utilizing AR for surgical planning and training. This growing demand for AR Software across different industries is driving the market forward in CIS.

Local special circumstances: CIS is a region with a rich cultural heritage and a diverse population. This diversity presents unique opportunities for AR Software developers to create localized and culturally relevant applications. For example, AR Software can be used to provide virtual tours of historical sites or to showcase traditional arts and crafts. By catering to the specific interests and preferences of the local population, AR Software developers can gain a competitive edge in the market.

Underlying macroeconomic factors: The economic growth and development in CIS are contributing to the expansion of the AR Software market. As the economy grows, businesses have more resources to invest in innovative technologies like AR Software. Additionally, the increasing penetration of smartphones and other mobile devices in CIS is creating a favorable environment for the adoption of AR Software. With more people accessing AR applications through their mobile devices, the market for AR Software is poised for further growth in CIS. In conclusion, the AR Software market in CIS is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing adoption of AR Software across different industries, the unique opportunities presented by the local market, and the economic growth in CIS are all contributing to the expansion of the AR Software market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.