Digital Video Advertising - Peru | Statista Market Forecast

Ad spending in the Digital Video Advertising market in Peru is forecasted to reach US$69.72m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.79%, leading to a projected market volume of US$97.72m by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue will be generated in Peru.
In the Digital Video Advertising market in Peru, 87% of total ad spending is expected to be generated through mobile in 2030.
The average ad spending per internet user in the Digital Video Advertising market in Peru is projected to be US$2.42 in 2024.
Connected TV ad spending in the Digital Video Advertising market in Peru is estimated to reach US$2.19m in 2024.
Connected TV is forecasted to exhibit an annual growth rate (CAGR 2024-2030) of 4.87%, resulting in a projected market volume of US$2.91m by 2030.
Ad spending on short-form videos in the Digital Video Advertising market in Peru is projected to reach US$30.45m in 2024.
The ad spending on short-form videos is expected to show an annual growth rate (CAGR 2024-2030) of 9.58%, resulting in a projected market volume of US$52.73m by 2030.
Peru's Digital Video Advertising market is rapidly expanding, driven by increased internet penetration and growing demand for online content consumption.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Peru has been experiencing significant growth in recent years. With the increasing popularity of digital media and the rise of online video consumption, advertisers are shifting their focus towards digital video advertising as a way to reach their target audience more effectively.

Customer preferences: Peruvian consumers are increasingly turning to digital platforms for their entertainment and information needs. The convenience and accessibility of online video content have made it a popular choice among consumers of all ages. Furthermore, the widespread adoption of smartphones and the availability of affordable internet plans have made it easier for Peruvians to access digital video content on the go. As a result, advertisers have recognized the potential of digital video advertising in reaching a larger audience and engaging them in a more interactive manner.

Trends in the market: One of the key trends in the digital video advertising market in Peru is the shift from traditional TV advertising to digital platforms. Advertisers are realizing that digital video advertising offers more targeted and measurable results compared to traditional TV advertising. With digital platforms, advertisers can reach specific demographics and track the effectiveness of their campaigns in real-time. This level of precision and accountability has made digital video advertising a more attractive option for advertisers in Peru. Another trend in the market is the increasing popularity of programmatic advertising. Programmatic advertising uses algorithms to automate the buying and selling of ad inventory, allowing advertisers to reach their target audience more efficiently. This trend is particularly relevant in Peru, where programmatic advertising is gaining traction due to its ability to deliver personalized and relevant ads to consumers.

Local special circumstances: Peru has a diverse population with varying cultural and linguistic preferences. Advertisers need to take these factors into consideration when creating digital video advertising campaigns. Localizing content and tailoring it to specific regions or demographic groups can help advertisers connect with their target audience on a deeper level. Additionally, Peru has a growing middle class with increasing purchasing power, making it an attractive market for advertisers looking to promote their products or services.

Underlying macroeconomic factors: Peru's growing economy and increasing internet penetration rate have contributed to the development of the digital video advertising market. As more Peruvians gain access to the internet, the potential audience for digital video advertising continues to expand. Additionally, the rise of e-commerce in Peru has created new opportunities for advertisers to reach consumers through digital video advertising. In conclusion, the Digital Video Advertising market in Peru is experiencing growth due to customer preferences for digital platforms, the shift from traditional TV advertising to digital platforms, the increasing popularity of programmatic advertising, local special circumstances such as cultural and linguistic preferences, and underlying macroeconomic factors such as Peru's growing economy and increasing internet penetration rate. Advertisers in Peru are recognizing the potential of digital video advertising in reaching their target audience and are adapting their strategies accordingly.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.