In-App Advertising - Peru

Peru

Highlights

Ad spending in Peru's In-App Advertising market is forecasted to reach US$132.70m in 2024.
This market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 9.25%, leading to a projected market volume of US$225.70m by 2030.
The average ad spending per mobile internet user in Peru's In-App Advertising market is estimated to be US$4.33 in 2024.
When compared globally, China is anticipated to generate the highest ad spending, amounting to US$132.80bn in 2024.
Peru's in-app advertising market is experiencing a surge in engagement, driven by the country's growing digital economy and smartphone penetration.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Peru is experiencing significant growth and development.

Customer preferences: Peruvian consumers have shown a strong preference for mobile devices, with a high percentage of the population using smartphones. This has led to an increase in the usage of mobile apps, creating a lucrative market for in-app advertising. Additionally, Peruvian consumers are becoming more comfortable with online shopping and are increasingly using mobile apps for their purchases.

Trends in the market: One of the key trends in the In-App Advertising market in Peru is the increasing adoption of programmatic advertising. This automated method of buying and selling ad inventory allows advertisers to target specific audiences and optimize their ad spend. Programmatic advertising is gaining popularity in Peru as it offers greater efficiency and effectiveness in reaching the right consumers at the right time. Another trend in the market is the rise of video advertising within mobile apps. Peruvian consumers are highly engaged with video content, and advertisers are leveraging this by incorporating video ads within mobile apps. Video ads have proven to be highly effective in capturing and retaining consumer attention, leading to increased brand awareness and engagement.

Local special circumstances: Peru has a rapidly growing middle class with increasing disposable income. This has resulted in a higher demand for consumer goods and services, leading to more advertising opportunities. Additionally, the Peruvian government has been investing in improving internet infrastructure and connectivity across the country. This has facilitated the growth of the In-App Advertising market by allowing more users to access mobile apps and increasing the reach of advertisers.

Underlying macroeconomic factors: Peru has experienced stable economic growth in recent years, with a growing GDP and a relatively low inflation rate. This favorable economic environment has attracted foreign investment and boosted consumer confidence, leading to increased spending on advertising. Furthermore, the Peruvian government has implemented policies to promote digital innovation and entrepreneurship, which has created a favorable ecosystem for the In-App Advertising market to thrive. In conclusion, the In-App Advertising market in Peru is witnessing significant growth and development due to customer preferences for mobile devices and online shopping, the adoption of programmatic advertising, the rise of video advertising, local special circumstances such as a growing middle class and improved internet infrastructure, and underlying macroeconomic factors such as stable economic growth and government support for digital innovation. This market is expected to continue expanding as more Peruvian consumers embrace mobile apps and advertisers capitalize on the opportunities presented by in-app advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.