E-mail Advertising - Peru

Peru

Highlights

In Peru, ad spending in the E-mail Advertising market is forecasted to reach US$15.60m in 2024.
The anticipated annual growth rate (CAGR 2024-2030) is 3.42%, leading to a projected market volume of US$19.09m by 2030.
When compared globally, the United States is expected to have the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$0.54 in 2024.
Peru's email advertising market is witnessing a surge in targeted campaigns, leveraging local cultural nuances to enhance engagement with consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Peru has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing importance of digital marketing.

Customer preferences: Peruvian consumers are increasingly relying on digital channels for communication and information, making email a key tool for businesses to reach their target audience. Email advertising offers a cost-effective and targeted way for companies to promote their products and services, as well as build customer loyalty. With the rise of smartphones and internet penetration, Peruvians are spending more time online, creating opportunities for businesses to engage with their customers through email campaigns.

Trends in the market: One of the key trends in the Email Advertising market in Peru is the growing adoption of email automation and personalization. Businesses are leveraging advanced email marketing software to automate their campaigns, allowing them to send personalized messages to their customers based on their preferences and behavior. This not only improves the effectiveness of email campaigns but also enhances the customer experience, leading to higher engagement and conversion rates. Another trend in the market is the increasing integration of email advertising with other digital marketing channels. Businesses are adopting a multi-channel approach, using email alongside social media, search engine marketing, and content marketing to create a cohesive and comprehensive marketing strategy. This integration allows businesses to reach their target audience through multiple touchpoints, increasing brand awareness and driving customer engagement.

Local special circumstances: Peru has a rapidly growing middle class with increasing disposable income, driving consumer spending and creating opportunities for businesses to expand their customer base. As more Peruvians gain access to the internet and smartphones, the potential reach of email advertising continues to grow. Additionally, Peru has a young population, with a high percentage of millennials and Gen Z consumers who are tech-savvy and highly engaged online. This demographic is particularly receptive to digital marketing, including email advertising.

Underlying macroeconomic factors: The Peruvian economy has been growing steadily in recent years, contributing to the overall development of the Email Advertising market. As businesses expand and compete for market share, they are investing in digital marketing strategies, including email advertising, to gain a competitive edge. The government has also been supportive of the digital economy, investing in infrastructure and promoting digital literacy, which further facilitates the growth of the Email Advertising market in Peru. In conclusion, the Email Advertising market in Peru is experiencing significant growth due to changing customer preferences, the increasing importance of digital marketing, and favorable macroeconomic factors. Businesses are leveraging email automation, personalization, and integration with other digital channels to effectively reach their target audience and drive customer engagement. With the expanding middle class, growing internet penetration, and supportive government policies, the Email Advertising market in Peru is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.