Sports

Revenue in the Sports market is projected to reach US$49.61m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.42%, resulting in a projected market volume of US$55.89m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$15.44 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Peru has seen minimal growth due to factors such as low participation rates in certain sub-markets, lack of funding and infrastructure, and limited availability of certain sports in certain regions. However, recent efforts to promote and develop the sub-markets, along with growing interest and awareness among consumers, may lead to a potential increase in growth in the future.

Customer preferences: As the popularity of health and wellness continues to increase in Peru, there has been a noticeable shift towards sustainable and eco-friendly sports products in the market. With a growing awareness of environmental impact, consumers are seeking out products that align with their values and reflect their commitment to living a healthier and more sustainable lifestyle. This has led to a rise in demand for ethically sourced and biodegradable sports gear, as well as a trend towards utilizing natural materials in the production of athletic equipment.

Trends in the market: In Peru, the Sports Market industry is seeing a rise in e-commerce, as consumers are increasingly turning to online platforms to purchase merchandise and tickets for sporting events. This trend is expected to continue due to the convenience and ease of access provided by e-commerce. Furthermore, there is a growing trend of using social media platforms as a marketing tool for sports teams and events, with influencers and sponsored content gaining significant traction. These trends are significant as they demonstrate the importance and influence of digital platforms in the Peruvian sports industry. This shift towards digital also has potential implications for stakeholders, as they will need to adapt and invest in digital strategies to stay competitive in the market.

Local special circumstances: In Peru, the Sports Market is heavily influenced by the countrys diverse geographical landscape, which ranges from the rugged Andes Mountains to the coastal region and the Amazon rainforest. This has led to a wide variety of sports being popular in different regions, such as surfing on the coast, trekking in the mountains, and jungle expeditions. Additionally, Perus rich cultural heritage has resulted in the popularity of traditional sports like soccer and bullfighting, while also driving the market for indigenous sports equipment. The countrys regulatory environment also plays a significant role, with strict regulations on sports betting and doping in professional sports. All of these factors contribute to the unique dynamics of the Sports Market in Peru.

Underlying macroeconomic factors: The Sports market in Peru is heavily influenced by macroeconomic factors, such as overall economic growth, government policies, and consumer spending patterns. With a growing middle class and increasing disposable income, the demand for sports products and services is on the rise. The governments focus on promoting sports as a means of improving public health and national pride has also had a positive impact on the markets performance. However, factors such as political instability and fluctuations in the foreign exchange rate can affect the purchasing power of consumers and impact the overall growth of the Sports market in Peru. Nevertheless, the market is expected to continue to grow as sports continue to play an important role in the countrys culture and economy.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.