Telemarketing - Peru | Statista Market Forecast

Ad spending in the Telemarketing market in Peru is forecasted to reach US$12.56m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -0.09%, leading to a projected market volume of US$12.49m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market is projected to be US$0.36 in 2024.
Peru's telemarketing in the advertising market is embracing personalized campaigns to effectively engage consumers and drive brand awareness.

Definition:

Telemarketing refers to a type of advertising which allows for promoting products and services and conveying advertising messages through direct communication with potential customers via telephone calls. This market covers various ad spending associated with telemarketing.

Additional information:

Telemarketing comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for telemarketing advertisements
Software fees for creating and distributing telemarketing advertisements
Cellular fees

Service agencies
Consultant fees
Production costs
Design services

The Telemarketing Advertising market in Peru is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Peru are shifting towards more personalized and targeted advertising. Consumers are becoming increasingly selective about the products and services they purchase, and they expect companies to understand their individual needs and preferences. Telemarketing allows for direct and personalized communication with potential customers, making it an effective tool for reaching and engaging with the target audience. Trends in the market indicate that companies in Peru are recognizing the value of telemarketing as a cost-effective advertising strategy. With the rise of digital technology, telemarketing has evolved to include not only phone calls but also text messages, emails, and social media interactions. This multi-channel approach allows companies to reach customers through various touchpoints, increasing the chances of conversion and customer retention. Local special circumstances in Peru, such as the growing middle class and increasing internet penetration, are also contributing to the growth of the telemarketing advertising market. As more people gain access to the internet and smartphones, the potential customer base for telemarketing expands. Additionally, the rising middle class in Peru has increased disposable income, making consumers more willing to spend on products and services promoted through telemarketing. Underlying macroeconomic factors in Peru are also favorable for the telemarketing advertising market. The country has experienced steady economic growth in recent years, leading to increased consumer spending. Additionally, the government has implemented policies to attract foreign investment and promote business growth, creating a favorable environment for companies to invest in telemarketing advertising. In conclusion, the Telemarketing Advertising market in Peru is developing due to customer preferences for personalized advertising, trends in the market towards multi-channel communication, local special circumstances such as the growing middle class and increasing internet penetration, and underlying macroeconomic factors including economic growth and government policies. This growth presents opportunities for companies to effectively reach and engage with their target audience in Peru.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.