Direct Messaging Advertising - Peru

Ad spending in the Direct Messaging Advertising market in Peru is forecasted to reach US$112.60m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 0.34%, leading to a projected market volume of US$114.90m by 2030.
Direct Mail Advertising holds the largest market share in Peru with a volume of US$80.52m in 2024.
When compared globally, the United States leads in ad spending, reaching US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is anticipated to be US$3.25 in Peru by 2024.
Peru's Direct Messaging Advertising market is experiencing a surge in personalized campaigns, leveraging local cultural nuances to enhance audience engagement.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Peru is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Peru are shifting towards more personalized and targeted advertising. Consumers are becoming increasingly selective about the advertisements they engage with and are more likely to respond to messages that are relevant to their interests and needs. Direct messaging advertising allows companies to reach their target audience directly and tailor their messages to individual preferences, increasing the likelihood of engagement and conversion. Trends in the market also contribute to the growth of Direct Messaging Advertising in Peru. With the rise of social media platforms and messaging apps, people are spending more time on these platforms, creating opportunities for advertisers to reach them through direct messaging. Additionally, the increasing use of mobile devices and the availability of affordable internet access have made it easier for advertisers to reach a larger audience through direct messaging. Local special circumstances in Peru further support the growth of Direct Messaging Advertising. The country has a large and growing population, with a significant portion of the population using social media and messaging apps on a regular basis. This presents a vast audience for advertisers to target through direct messaging. Additionally, Peru has a strong entrepreneurial culture, with many small and medium-sized businesses seeking cost-effective advertising solutions. Direct messaging provides an affordable and efficient way for these businesses to reach their target customers. Underlying macroeconomic factors also contribute to the growth of Direct Messaging Advertising in Peru. The country has experienced steady economic growth in recent years, leading to an increase in consumer spending power. This has created a favorable environment for advertisers to invest in direct messaging advertising, as consumers are more willing to engage with brands and make purchases. Furthermore, the Peruvian government has implemented policies to promote digitalization and technological innovation, creating an enabling environment for the growth of the digital advertising industry, including direct messaging advertising. In conclusion, the Direct Messaging Advertising market in Peru is experiencing significant growth due to customer preferences for personalized and targeted advertising, trends in the market such as the rise of social media and messaging apps, local special circumstances including a large and growing population and a strong entrepreneurial culture, and underlying macroeconomic factors such as economic growth and government policies. This growth presents opportunities for businesses to effectively reach their target audience and drive engagement and conversion.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.