Print Advertising - Pakistan

Pakistan

Highlights

Ad spending in the Print Advertising market in Pakistan is forecasted to reach US$38.91m in 2024.
The largest market is Newspaper Advertising with a market volume of US$27.18m in 2024.
When compared globally, the United States will generate the highest ad spending (US$9.61bn in 2024).
By 2030, the number of readers in the Print Advertising market in Pakistan is expected to reach 0.0users.
The average ad spending per reader in the Newspaper Advertising market is projected to be US$1.26 in 2024.
In Pakistan, Print Advertising remains a prominent choice for businesses seeking to reach a diverse audience despite the rise of digital marketing channels.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Print Advertising market in Pakistan has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Pakistan have played a crucial role in the growth of the Print Advertising market. Despite the rise of digital advertising, many consumers in Pakistan still value traditional print media. Print advertisements are seen as more trustworthy and credible, and they have a longer shelf life compared to digital ads. Additionally, print media allows for a more targeted approach, as advertisers can choose specific publications that cater to their target audience. This preference for print advertising has created a demand for print media outlets and has contributed to the growth of the market. Trends in the market have also contributed to the development of the Print Advertising market in Pakistan. One notable trend is the increasing popularity of regional and local newspapers and magazines. As the country becomes more urbanized, there is a growing demand for news and information at the local level. This has led to the emergence of new regional and local publications, which attract advertisers looking to reach a specific audience. Furthermore, the rise of niche publications catering to specific interests, such as fashion, lifestyle, and sports, has also contributed to the growth of the market. Local special circumstances in Pakistan have also influenced the development of the Print Advertising market. One such circumstance is the relatively low internet penetration in the country. While internet usage is increasing, a significant portion of the population still does not have access to the internet or prefers traditional media. This has created a continued demand for print advertising, as it remains one of the most effective ways to reach a wide audience in Pakistan. Additionally, the cultural significance of print media in Pakistan also contributes to its popularity. Print publications are seen as a symbol of prestige and influence, and many individuals and businesses aspire to be featured in them. Underlying macroeconomic factors have also played a role in the growth of the Print Advertising market in Pakistan. The country has experienced steady economic growth in recent years, which has led to increased consumer spending and business investments. This has created a favorable environment for advertisers, as businesses are willing to allocate more budget towards advertising. Furthermore, the stability of the Pakistani rupee and low inflation rates have also contributed to the growth of the market, as businesses have more confidence in the local economy. In conclusion, the Print Advertising market in Pakistan has been developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The preference for print media, the emergence of regional and niche publications, low internet penetration, cultural significance, and favorable macroeconomic conditions have all contributed to the growth of the market. As these factors continue to shape the advertising landscape in Pakistan, the Print Advertising market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.