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Traditional Out-of-Home Advertising - Azerbaijan

Azerbaijan
  • Ad spending in Azerbaijan's Traditional Out-of-Home Advertising market is forecasted to reach US$15.37m in 2025.
  • The sector is expected to demonstrate an annual growth rate (CAGR 2025-2030) of 3.54%, leading to a projected market volume of US$18.29m by 2030.
  • The average ad spending per capita in Azerbaijan's Traditional Out-of-Home Advertising market is projected to be US$1.46 in 2025.
  • In Azerbaijan, Traditional Out-of-Home Advertising is gaining prominence due to its effectiveness in reaching diverse audiences across the country's varied landscapes.

Definition:
Traditional Out-of-Home (OOH) Advertising refers to all advertising revenues generated by traditional (physical) out-of-home media in public areas. The Traditional Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Traditional Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Traditional Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • Traditional billboards (bulletins, large banners, inflatable billboards)
  • Traditional street furniture (advertising columns)
  • Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
  • Traditional place-based media (e.g. traditional ambient media at point of sale, posters in restrooms)
Out-Of-Scope
  • Digital billboards (city-light boards)
  • Digital street furniture (city-light posters, city-light posters)
  • Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
  • Digital place-based media (digital ambient media at point of sale)
  • Event- and promotion-related media
Out-of-Home Advertising: market data & analysis - Cover

Market Insights report

Out-of-Home Advertising: market data & analysis
Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    Traditional Out-of-Home Advertising in Azerbaijan has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Azerbaijan have shifted towards more traditional forms of advertising, such as billboards and posters, due to their high visibility and impact. This preference is driven by the fact that traditional out-of-home advertising allows for a wide reach and exposure to a diverse audience. Additionally, customers in Azerbaijan appreciate the tangible nature of traditional advertising, as it allows them to physically interact with the advertisements. The market for traditional out-of-home advertising in Azerbaijan has witnessed several trends in recent years. One notable trend is the increasing use of digital technologies in traditional advertising formats. Digital billboards and screens have become more prevalent in urban areas, providing advertisers with the opportunity to display dynamic and interactive content. This trend has been driven by advancements in technology and the increasing demand for more engaging and personalized advertising experiences. Another trend in the market is the growing focus on targeting specific customer segments. Advertisers in Azerbaijan are increasingly using data-driven insights to identify and reach their target audience more effectively. This trend has been fueled by the availability of customer data and the use of advanced analytics tools. By tailoring their advertisements to specific customer segments, advertisers can maximize the impact of their campaigns and improve their return on investment. Local special circumstances in Azerbaijan have also played a role in the development of the traditional out-of-home advertising market. The country's rapid urbanization and modernization have created a favorable environment for outdoor advertising. As cities continue to grow and infrastructure improves, there is an increasing demand for advertising space. This has led to the expansion of traditional out-of-home advertising networks and the emergence of new advertising locations. Underlying macroeconomic factors have also contributed to the growth of the traditional out-of-home advertising market in Azerbaijan. The country's strong economic growth and increasing consumer spending power have created a favorable business environment for advertisers. As the economy continues to expand, companies are allocating more resources towards advertising and marketing activities, including traditional out-of-home advertising. In conclusion, the traditional out-of-home advertising market in Azerbaijan is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards traditional advertising formats, the use of digital technologies, the focus on targeting specific customer segments, urbanization and modernization, and the country's strong economic growth are all contributing to the growth and development of the market.

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

    Modeling approach:

    Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

    Additional notes:

    Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Out-of-Home Advertising: market data & analysis - BackgroundOut-of-Home Advertising: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Out-of-home advertising worldwide – statistics & facts

    The sector may be known as out-of-home advertising, but American players are rather returning home – and staying there. Two New York City-based giants, Clear Channel Outdoor and Outfront Media, entered the second half of the 2020s limiting their operations to the domestic market. CCO started to sell its international businesses two years earlier, commenced 2025 having completed the handover of most of its operations in Latin America, and continued to pursue the sale of its Europe-North, Spain, and Brazil units. About half a year earlier, in mid-2024, Outfront announced the sale of its Canadian business to Toronto-based media conglomerate Bell Media Inc. As a result, both companies now operate exclusively within the United States. The world is watching. Focus Media, headquartered in Shanghai, reached annual revenues close to Outfront, still the fifth-largest OOH ad company by total revenue as of 2024.
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