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Digital Classifieds - Azerbaijan

Azerbaijan
  • Ad spending in the Digital Classifieds market in Azerbaijan is forecasted to reach US$5.43m in 2025.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2025-2030) of 0.76%, leading to an estimated market volume of US$5.63m by 2030.
  • When compared globally, the majority of ad spending is predicted to originate from China (US$8.01bn in 2025).
  • The average ad spending per internet user in the General classifieds market is projected to be US$0.17 in 2025.
  • Within the Digital Classifieds market, 51% of the total ad spending is expected to be generated through mobile in 2030.
  • In Azerbaijan, the Digital Classifieds segment in the Advertising market is rapidly growing, driven by increased internet penetration and smartphone usage.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.
  • Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
  • Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
  • Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
  • General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)
Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • Fees paid by advertisers in order to display an online ad or listing around a specific vertical
Out-Of-Scope
  • Other advertisements (e.g., banners) on classifieds websites
Classifieds: market data & analysis - Cover

Market Insights report

Classifieds: market data & analysis
Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Digital Classifieds market in Azerbaijan has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Azerbaijan have played a crucial role in the growth of the Digital Classifieds market. With the increasing popularity of online shopping and the convenience it offers, more and more consumers are turning to digital platforms to buy and sell products and services. The ease of use, wide variety of options, and competitive pricing offered by online classifieds platforms have made them a preferred choice among consumers in Azerbaijan. Trends in the market have also contributed to the growth of the Digital Classifieds market in Azerbaijan. One of the key trends is the increasing adoption of smartphones and internet access in the country. This has led to a significant increase in the number of people who are able to access and use online classifieds platforms. Additionally, the rise of social media platforms has further facilitated the growth of the Digital Classifieds market, as users can easily share and promote their listings to a wider audience. Local special circumstances have also played a role in the development of the Digital Classifieds market in Azerbaijan. The country has a relatively young population, with a high percentage of tech-savvy individuals. This demographic is more likely to embrace digital platforms for buying and selling products and services. Furthermore, the relatively low cost of internet access in Azerbaijan has made it more accessible to a larger portion of the population, further fueling the growth of the Digital Classifieds market. Underlying macroeconomic factors have also contributed to the growth of the Digital Classifieds market in Azerbaijan. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income for many individuals. This has led to a higher demand for consumer goods and services, which in turn has driven the growth of the Digital Classifieds market. Additionally, the government of Azerbaijan has implemented policies to promote entrepreneurship and digital innovation, creating a favorable environment for the development of online classifieds platforms. In conclusion, the Digital Classifieds market in Azerbaijan has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As more consumers in Azerbaijan embrace online shopping and digital platforms, the Digital Classifieds market is expected to continue its upward trajectory in the coming years.

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

    Modeling approach:

    Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

    Additional notes:

    Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Classifieds: market data & analysis - BackgroundClassifieds: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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