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Out-of-Home Advertising - Azerbaijan

Azerbaijan
  • Ad spending in Azerbaijan's Out-of-Home Advertising market is expected to reach US$17.19m in 2025.
  • The largest market in Azerbaijan is Traditional Out-of-Home Advertising with a market volume of US$15.37m in 2025.
  • When compared globally, the highest ad spending is forecasted to come from United States (US$9.89bn in 2025).
  • The average ad spending per capita in Azerbaijan's Out-of-Home Advertising market is projected to be US$1.64 in 2025.
  • Azerbaijan's Out-of-Home Advertising market is experiencing a surge in digital billboards, enhancing brand visibility in key urban centers.

Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:
  • The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
  • Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • Traditional & digital billboards
  • Traditional & digital street furniture
  • Traditional & digital transit & transportation
  • Traditional & digital place-based media
Out-Of-Scope
  • Movie theater advertising
  • Event- and promotion-media
Out-of-Home Advertising: market data & analysis - Cover

Market Insights report

Out-of-Home Advertising: market data & analysis
Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Out-of-Home Advertising market in Azerbaijan is experiencing significant growth driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Out-of-Home Advertising market in Azerbaijan are shifting towards more interactive and engaging advertising formats. Traditional billboards and posters are being replaced by digital screens and interactive displays that capture the attention of consumers and provide a more immersive advertising experience. This shift is driven by the increasing demand for personalized and targeted advertising campaigns, as well as the growing use of smartphones and other mobile devices, which allow advertisers to reach consumers in real-time. Trends in the market include the adoption of programmatic advertising, which allows advertisers to automate the buying and selling of out-of-home ad space, resulting in more efficient and effective campaigns. This trend is driven by the increasing availability of data and analytics, which enable advertisers to target specific audiences and measure the impact of their campaigns. Additionally, there is a growing trend towards the integration of out-of-home advertising with other marketing channels, such as social media and mobile apps, to create a seamless and cohesive brand experience. Local special circumstances in Azerbaijan, such as its strategic location at the crossroads of Europe and Asia, make it an attractive market for out-of-home advertising. The country serves as a gateway to the Caspian Sea region and has a growing tourism industry, attracting both domestic and international visitors. This presents opportunities for advertisers to target a diverse audience and promote their products and services to a wide range of potential customers. Underlying macroeconomic factors, such as a growing economy and increasing disposable income, are driving the development of the out-of-home advertising market in Azerbaijan. The country has experienced steady economic growth in recent years, resulting in a rising middle class and higher consumer spending. This provides advertisers with a larger target market and greater opportunities to promote their brands and products. In conclusion, the Out-of-Home Advertising market in Azerbaijan is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are shifting towards more interactive and engaging formats, adopting programmatic advertising, integrating with other marketing channels, and taking advantage of Azerbaijan's strategic location and growing economy. These factors are driving the development of the market and creating opportunities for advertisers to reach a wider audience and promote their brands effectively.

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).

    Modeling approach:

    Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

    Additional notes:

    Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Out-of-Home Advertising: market data & analysis - BackgroundOut-of-Home Advertising: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Out-of-home advertising worldwide – statistics & facts

    The sector may be known as out-of-home advertising, but American players are rather returning home – and staying there. Two New York City-based giants, Clear Channel Outdoor and Outfront Media, entered the second half of the 2020s limiting their operations to the domestic market. CCO started to sell its international businesses two years earlier, commenced 2025 having completed the handover of most of its operations in Latin America, and continued to pursue the sale of its Europe-North, Spain, and Brazil units. About half a year earlier, in mid-2024, Outfront announced the sale of its Canadian business to Toronto-based media conglomerate Bell Media Inc. As a result, both companies now operate exclusively within the United States. The world is watching. Focus Media, headquartered in Shanghai, reached annual revenues close to Outfront, still the fifth-largest OOH ad company by total revenue as of 2024.
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