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Digital Video Advertising - Azerbaijan

Azerbaijan
  • Ad spending in the Digital Video Advertising market in Azerbaijan is forecasted to reach US$47.45m in 2025.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2025-2030) of 5.39%, leading to a projected market volume of US$61.68m by 2030.
  • With a projected market volume of US$93.88bn in 2025, the majority of revenue is expected to be generated the United States.
  • In the Digital Video Advertising market in Azerbaijan, 61% of total ad spending is predicted to be generated through mobile in 2030.
  • The average ad spending per internet user in the Digital Video Advertising market in Azerbaijan is projected to be US$4.91 in 2025.
  • Connected TV ad spending in the Digital Video Advertising market in Azerbaijan is estimated to reach US$2.08m in 2025.
  • Connected TV is projected to exhibit an annual growth rate (CAGR 2025-2030) of 3.70%, resulting in a projected market volume of US$2.50m by 2030.
  • Ad spending on short-form videos in the Digital Video Advertising market in Azerbaijan is forecasted to reach US$25.95m in 2025.
  • The ad spending on short-form videos is expected to demonstrate an annual growth rate (CAGR 2025-2030) of 8.91%, resulting in a projected market volume of US$39.76m by 2030.
  • In Azerbaijan, the rise of programmatic buying is reshaping the digital video advertising landscape, offering targeted and efficient ad placements.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
  • Pre-roll, mid-roll, and post-roll video ads
  • Text- or image-based overlays that appear in video players
  • Native advertising
  • Connected TV advertising
  • Ad spending on short-form videos
Out-Of-Scope
  • Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
  • Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)
TV & Video Advertising: market data & analysis - Cover

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TV & Video Advertising: market data & analysis
Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    Digital Video Advertising market in Azerbaijan is experiencing significant growth and development. Customer preferences are shifting towards online video content consumption, leading to an increased demand for digital video advertising. This trend is driven by several factors, including the growing popularity of smartphones and internet access, the rise of social media platforms, and the changing media consumption habits of the population.

    Customer preferences:
    In Azerbaijan, customer preferences are shifting towards online video content consumption. With the increasing availability of high-speed internet and the growing popularity of smartphones, more people are accessing video content on various platforms. This has created a significant opportunity for advertisers to reach their target audience through digital video advertising. Customers are increasingly looking for engaging and visually appealing content, which can be effectively delivered through video advertisements.

    Trends in the market:
    The digital video advertising market in Azerbaijan is witnessing several key trends. Firstly, there is a growing adoption of programmatic advertising, which allows advertisers to target specific audiences and optimize their ad campaigns in real-time. This trend is driven by the increasing availability of data and advanced targeting capabilities, which enable advertisers to deliver personalized and relevant video ads to their target audience. Secondly, there is a rise in the popularity of social media platforms, such as Facebook and Instagram, which offer video advertising options. These platforms have a large user base in Azerbaijan, and advertisers are leveraging their reach and engagement to promote their products and services through video ads. Additionally, the introduction of new video ad formats, such as in-stream and out-stream ads, has further fueled the growth of digital video advertising in the country.

    Local special circumstances:
    Azerbaijan has a young and tech-savvy population, which is driving the growth of digital video advertising. The country has a high internet penetration rate, and the majority of internet users are active on social media platforms. This provides advertisers with a large and engaged audience for their video ads. Furthermore, the government is actively promoting the development of the digital economy, which includes the advertising sector. This has created a favorable environment for the growth of digital video advertising in Azerbaijan.

    Underlying macroeconomic factors:
    The growth of the digital video advertising market in Azerbaijan is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in consumer spending power. This has resulted in higher advertising budgets and increased investments in digital advertising, including video ads. Additionally, the favorable business environment and government support for the digital sector have attracted foreign investments, further driving the growth of the digital video advertising market. In conclusion, the digital video advertising market in Azerbaijan is experiencing significant growth and development. Customer preferences are shifting towards online video content consumption, driven by the increasing availability of high-speed internet and the popularity of smartphones. Advertisers are leveraging this trend by adopting programmatic advertising and utilizing social media platforms for video ads. The young and tech-savvy population, along with favorable macroeconomic factors, are contributing to the growth of the digital video advertising market in Azerbaijan.

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

    Modeling approach:

    Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

    Additional notes:

    Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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    Video advertising and marketing worldwide - statistics & facts

    From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.
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