Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Advertising

Influencer Advertising - Ireland

Ireland
  • Ad spending in the Influencer Advertising market in Ireland is forecasted to reach US$82.60m in 2025.
  • The expected annual growth rate (CAGR 2025-2030) of ad spending is 6.89%, leading to a projected market volume of US$115.27m by 2030.
  • The average ad spending per internet user in the Influencer Advertising market in Ireland is projected to be US$16.46 in 2025.
  • When compared globally, China is anticipated to generate the highest ad spending, amounting to US$21.55bn in 2025.
  • In Ireland, the Influencer Advertising market is rapidly growing, with brands leveraging local influencers to reach targeted audiences effectively.

Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles; they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • Advertising spending paid directly to influencers to post sponsored content
Out-Of-Scope
  • The values of giveaway products as well as services that influencers receive in exchange for reviews, mentions, or giveaways for their followers
  • Advertising spending allocated to paid social media campaigns to boost content
  • Affiliate commissions, i.e., the commissions that are paid to influencers when someone makes a purchase based on their content or links
  • Gross merchandise volume (GMV) of transactions from sponsored posts or live streams
Influencer Advertising: market data & analysis - Cover

Market Insights report

Influencer Advertising: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Ad Spending

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    Influencer advertising is a rapidly growing market in Ireland, driven by the increasing popularity of social media platforms and the shift in consumer behavior towards online shopping.

    Customer preferences:
    Customers in Ireland are increasingly turning to social media platforms for product recommendations and reviews. Influencers, who are seen as relatable and trustworthy, have become an important source of information for consumers. They often collaborate with brands to promote products or services to their followers, leveraging their influence to drive sales.

    Trends in the market:
    One notable trend in the influencer advertising market in Ireland is the rise of micro-influencers. These are individuals with a smaller but highly engaged following, often within a specific niche. Brands are recognizing the value of micro-influencers in reaching targeted audiences and are increasingly partnering with them to promote their products. This trend is driven by the desire for more authentic and personalized content, as micro-influencers are seen as more relatable and trustworthy by their followers. Another trend is the growing use of video content in influencer advertising. Platforms like YouTube and TikTok have gained significant popularity in Ireland, and influencers are leveraging these platforms to create engaging video content that resonates with their audience. Brands are recognizing the power of video in capturing attention and are collaborating with influencers to create video-based campaigns.

    Local special circumstances:
    Ireland has a vibrant influencer community, with many popular influencers hailing from the country. This has created a favorable environment for influencer marketing to thrive, as brands can easily find local influencers who can effectively promote their products to the Irish audience. Additionally, Ireland's strong digital infrastructure and high internet penetration rate contribute to the growth of influencer advertising.

    Underlying macroeconomic factors:
    The growth of the influencer advertising market in Ireland is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased consumer spending power. This has fueled the demand for products and services, and brands are turning to influencer advertising as a way to reach and engage with consumers in a crowded market. Furthermore, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers have increasingly turned to e-commerce platforms for their shopping needs. This has created new opportunities for influencer advertising, as brands seek to capture the attention of online shoppers and drive sales through effective influencer partnerships. In conclusion, the influencer advertising market in Ireland is experiencing significant growth, driven by customer preferences for social media recommendations, the rise of micro-influencers, the use of video content, and the country's vibrant influencer community. These trends, coupled with favorable local circumstances and underlying macroeconomic factors, are shaping the development of the market in Ireland.

    Reach

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

    Modeling approach:

    Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

    Additional notes:

    Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

    Advertising & Media

    XMO_REPORT_PROMO_HEADLINE

    Influencer Advertising: market data & analysis - BackgroundInfluencer Advertising: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    OUTLOOK_EXPLORE_RELATED_TOPICS

    Influencer marketing worldwide - statistics & facts

    Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration, and product recommendations daily, it is no surprise that marketers are harnessing the power of social media’s most recognizable faces for promotion. The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019. As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever.
    OUTLOOK_MORE_DATA_ON_TOPIC

    Contact

    Get in touch with us. We are happy to help.