Telemarketing - Ireland

Ireland

Highlights

Ad spending in the Telemarketing market in Ireland is forecasted to reach US$19.40m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of -1.18%, leading to a projected market volume of US$18.06m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market in Ireland is projected to be US$3.81 in 2024.
Ireland's advertising market is leveraging telemarketing to personalize customer interactions and drive brand engagement effectively in the digital age.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in Ireland has been experiencing steady growth in recent years.

Customer preferences: Customers in Ireland have shown a growing preference for telemarketing advertising due to its direct and personalized approach. Telemarketing allows companies to reach out to potential customers directly, providing them with personalized offers and information. This direct interaction with customers has proven to be effective in generating leads and driving sales. Additionally, telemarketing allows companies to gather valuable feedback from customers, enabling them to improve their products and services.

Trends in the market: One of the key trends in the telemarketing advertising market in Ireland is the increasing use of data analytics. Companies are leveraging advanced analytics tools to analyze customer data and identify trends, preferences, and behaviors. This enables them to tailor their telemarketing campaigns to specific customer segments, increasing the effectiveness of their marketing efforts. Furthermore, advancements in technology have made it easier for companies to track and measure the success of their telemarketing campaigns, allowing them to continuously optimize their strategies. Another trend in the market is the integration of telemarketing with other marketing channels. Companies are realizing the importance of a multi-channel marketing approach and are combining telemarketing with digital marketing, social media advertising, and other channels. This integrated approach allows companies to reach customers through multiple touchpoints, increasing brand exposure and engagement.

Local special circumstances: Ireland has a strong business environment and a growing economy, which has contributed to the development of the telemarketing advertising market. The country has a highly skilled workforce and a favorable business climate, attracting both domestic and international companies to establish their operations in Ireland. This has created a competitive market, with companies striving to differentiate themselves and stand out from the competition. Telemarketing advertising offers a cost-effective and efficient way for companies to reach their target audience and gain a competitive edge.

Underlying macroeconomic factors: The growth of the telemarketing advertising market in Ireland can be attributed to several underlying macroeconomic factors. The country has experienced strong economic growth in recent years, with increasing consumer spending and business investment. This has created a favorable environment for companies to invest in marketing and advertising activities, including telemarketing. Additionally, Ireland has a high level of internet penetration and smartphone usage, providing a large and accessible customer base for telemarketing campaigns. In conclusion, the telemarketing advertising market in Ireland is experiencing growth due to customer preferences for personalized and direct marketing, the integration of telemarketing with other marketing channels, the favorable business environment in Ireland, and underlying macroeconomic factors such as economic growth and high internet penetration. Companies are leveraging data analytics and technology to optimize their telemarketing campaigns and drive sales. As the market continues to evolve, it is expected that telemarketing advertising will remain a crucial component of marketing strategies in Ireland.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.