Web Push Advertising - Ireland | Statista Market Forecast

Ad spending in the Web Push Advertising market in Ireland is forecasted to reach US$5.21m in 2024.
The sector is anticipated to experience an annual growth rate (CAGR 2024-2030) of 1.08%, leading to an estimated market volume of US$5.56m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in Ireland is set to be US$1.07 in 2024.
Ireland's advertising market is embracing Web Push Advertising as a cost-effective and targeted way to reach tech-savvy consumers.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Ireland is experiencing significant growth and development.

Customer preferences: Customers in Ireland are increasingly turning to web push advertising as a way to receive targeted and personalized advertisements. This form of advertising allows businesses to reach their target audience directly through web browsers, without the need for email or SMS. Customers appreciate the convenience and immediacy of web push notifications, as they can receive relevant offers and updates in real-time. Additionally, web push advertising allows customers to easily opt-in or opt-out of receiving notifications, giving them control over the advertisements they receive.

Trends in the market: One of the key trends in the Web Push Advertising market in Ireland is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, more and more customers are accessing the internet through these devices. This trend has led to a shift in advertising strategies, with businesses focusing on mobile-friendly web push notifications to reach their target audience. Mobile web push notifications allow businesses to engage with customers on the go, providing them with timely and relevant offers. Another trend in the market is the growing emphasis on personalization. Customers in Ireland are looking for advertisements that are tailored to their interests and preferences. Web push advertising allows businesses to segment their audience and send targeted notifications based on customer behavior and demographics. By delivering personalized advertisements, businesses can increase customer engagement and conversion rates.

Local special circumstances: Ireland has a highly connected population, with a high internet penetration rate. This provides a favorable environment for the growth of web push advertising. Additionally, Ireland has a strong digital advertising industry, with many businesses investing in online marketing strategies. This competitive landscape encourages businesses to explore new advertising channels, such as web push notifications, to stay ahead of the competition.

Underlying macroeconomic factors: Ireland has a strong and stable economy, which provides a solid foundation for the growth of the Web Push Advertising market. The country's GDP growth, low unemployment rate, and high disposable income levels contribute to increased consumer spending. This allows businesses to allocate more resources towards advertising and marketing efforts, including web push advertising. In conclusion, the Web Push Advertising market in Ireland is experiencing growth and development driven by customer preferences for targeted and personalized advertisements, the increasing adoption of mobile devices, and the emphasis on personalization. The local special circumstances, such as a highly connected population and a strong digital advertising industry, further contribute to the growth of the market. Additionally, the underlying macroeconomic factors, including a strong and stable economy, support the expansion of web push advertising in Ireland.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.