Direct Messaging Advertising - Ireland

Ad spending in the Direct Messaging Advertising market in Ireland is forecasted to reach US$152.40m in 2024.
The expected annual growth rate (CAGR 2024-2030) of -0.12% indicates that ad spending is likely to increase, leading to a projected market volume of US$151.30m by 2030.
Direct Mail Advertising holds the largest market share in Ireland, with a volume of US$100.90m in 2024.
When compared globally, the United States is set to generate the highest ad spending at US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in Ireland is anticipated to be US$29.94 in 2024.
In Ireland, the Direct Messaging Advertising market is rapidly expanding, with brands leveraging personalized communication to engage targeted audiences effectively.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Ireland is experiencing significant growth and development.

Customer preferences: Customers in Ireland are increasingly turning to direct messaging advertising as a way to connect with brands and receive personalized offers and promotions. With the rise of social media platforms and messaging apps, consumers are spending more time on these platforms and are more likely to engage with brands through direct messaging. Additionally, customers appreciate the convenience and immediacy of receiving targeted messages directly to their inbox or mobile device.

Trends in the market: One of the key trends in the direct messaging advertising market in Ireland is the use of chatbots. Chatbots are automated messaging systems that can interact with customers and provide them with information or assistance. They are becoming increasingly sophisticated and are able to handle more complex queries and tasks. This trend is driven by the desire to provide customers with a personalized and interactive experience, as well as the need for businesses to streamline their customer service processes. Another trend in the market is the integration of direct messaging advertising with other marketing channels. Businesses are recognizing the importance of creating a seamless and consistent customer experience across different touchpoints. By integrating direct messaging advertising with other channels such as email marketing or social media advertising, businesses can reach customers at multiple stages of the customer journey and provide them with a cohesive brand experience.

Local special circumstances: In Ireland, there are specific regulations and guidelines that govern direct messaging advertising. The Data Protection Commission (DPC) has issued guidelines on direct marketing, which include rules on obtaining consent from customers and providing them with the option to opt out of receiving direct messages. These regulations ensure that customers have control over the messages they receive and help to protect their privacy.

Underlying macroeconomic factors: The growth of the direct messaging advertising market in Ireland is also influenced by macroeconomic factors. Ireland has a strong economy and a high level of internet penetration, which provides a favorable environment for digital advertising. Additionally, the increasing adoption of smartphones and mobile devices has made it easier for businesses to reach customers through direct messaging. In conclusion, the Direct Messaging Advertising market in Ireland is experiencing growth and development due to customer preferences for personalized and convenient communication, the use of chatbots and integration with other marketing channels, local regulations and guidelines, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.