Web Push Advertising - Greece | Statista Market Forecast

Ad spending in the Web Push Advertising market in Greece is forecasted to reach US$3.97m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.00%, leading to an estimated market volume of US$4.47m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.47 in 2024.
In Greece, Web Push Advertising is rapidly gaining traction among businesses looking to enhance their online presence and engage with a tech-savvy consumer base.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Greece is experiencing significant growth and development.

Customer preferences: Customers in Greece are increasingly turning to web push advertising as a way to receive targeted and relevant advertisements. They appreciate the convenience and immediacy of these ads, as they can be delivered directly to their devices without the need for email or app notifications. Additionally, web push advertising allows customers to easily opt-in or opt-out of receiving ads, giving them more control over their advertising preferences.

Trends in the market: One of the key trends in the Web Push Advertising market in Greece is the increasing adoption of personalized and interactive ads. Advertisers are leveraging user data to create tailored advertisements that resonate with individual customers. These ads are designed to capture attention and drive engagement, leading to higher conversion rates. Furthermore, interactive elements such as quizzes, surveys, and games are being incorporated into web push ads to enhance user experience and encourage interaction. Another trend in the market is the growing use of automation and artificial intelligence (AI) in web push advertising campaigns. Advertisers are utilizing AI algorithms to analyze customer behavior and preferences, allowing them to deliver more targeted and relevant ads. Automation tools are also being used to streamline the ad creation and delivery process, saving advertisers time and resources.

Local special circumstances: Greece has a high smartphone penetration rate, with a significant portion of the population relying on mobile devices for internet access. This presents a unique opportunity for web push advertising, as it allows advertisers to reach a large and engaged mobile audience. Additionally, Greece has a strong tourism industry, attracting visitors from around the world. Web push advertising can be used to target these tourists and promote local businesses and attractions.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in Greece can be attributed to several underlying macroeconomic factors. Firstly, the increasing digitalization of the economy has led to a shift in advertising budgets from traditional channels to digital platforms. Advertisers are recognizing the effectiveness and cost-efficiency of web push advertising in reaching their target audience. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital technologies and online shopping in Greece. As more consumers turn to online channels for their shopping needs, advertisers are investing in web push advertising to capture this growing market. The ability to deliver targeted ads directly to consumers' devices is particularly valuable in a time when in-person interactions are limited. In conclusion, the Web Push Advertising market in Greece is experiencing growth and development driven by customer preferences for targeted and interactive ads, as well as the increasing adoption of automation and AI. The local special circumstances, such as high smartphone penetration and a strong tourism industry, further contribute to the market's expansion. These trends are supported by underlying macroeconomic factors, including the digitalization of the economy and the impact of the COVID-19 pandemic.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.