Digital Classifieds - Greece

Greece

Highlights

Ad spending in the Digital Classifieds market in Greece is forecasted to reach US$46.98m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.36%, leading to a projected market volume of US$48.01m by 2030.
When compared globally, the majority of ad spending will be originating from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is expected to be US$1.65 in 2024.
Within the Digital Classifieds market, 51% of total ad spending is estimated to be generated through mobile in 2030.
In Greece, the Digital Classifieds market is experiencing a surge in user engagement, driven by increased smartphone penetration and shifting consumer behavior.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital platforms for buying and selling goods and services.

Customer preferences: Customers in Greece are increasingly turning to digital classifieds platforms for their buying and selling needs. This shift can be attributed to several factors. Firstly, the convenience and ease of use offered by digital platforms have made it more convenient for individuals to buy and sell items online. With just a few clicks, customers can list their items for sale or browse through a wide range of products and services. Secondly, the ability to reach a larger audience has also attracted customers to digital classifieds platforms. Unlike traditional classifieds, which are limited to a specific region or locality, digital platforms allow sellers to reach a wider pool of potential buyers. Lastly, the ability to compare prices and read reviews has also played a role in the growing popularity of digital classifieds. Customers can easily compare prices from different sellers and read reviews from previous buyers, helping them make informed purchasing decisions.

Trends in the market: One of the key trends in the Digital Classifieds market in Greece is the increasing popularity of mobile apps. With the widespread use of smartphones, customers are increasingly using mobile apps to access digital classifieds platforms. Mobile apps offer a more convenient and user-friendly experience, allowing customers to browse and list items for sale on the go. This trend is expected to continue as smartphone penetration continues to rise in Greece. Another trend in the market is the growing demand for niche classifieds platforms. While general classifieds platforms continue to dominate the market, there is an increasing demand for platforms that cater to specific categories or industries. For example, there are now dedicated platforms for real estate, cars, jobs, and even pets. These niche platforms offer a more targeted and specialized experience for both buyers and sellers, making it easier for them to find what they are looking for.

Local special circumstances: Greece has a strong culture of buying and selling second-hand goods, which has contributed to the growth of the Digital Classifieds market. The economic crisis in the country has led many individuals to look for ways to make extra money or find affordable goods, and digital classifieds platforms have provided a solution. Additionally, the high cost of living and the limited job opportunities have also led to an increase in the number of people looking for part-time or freelance work, which can be found through digital classifieds platforms.

Underlying macroeconomic factors: The economic recovery in Greece has also played a role in the growth of the Digital Classifieds market. As the economy improves, individuals have more disposable income to spend on goods and services, leading to an increase in demand. Additionally, the increasing internet penetration and access to smartphones have also contributed to the growth of the market. As more people have access to the internet and smartphones, the potential customer base for digital classifieds platforms continues to expand. In conclusion, the Digital Classifieds market in Greece is experiencing significant growth due to changing customer preferences, the increasing adoption of digital platforms, and the underlying macroeconomic factors. The convenience and ease of use offered by digital platforms, the ability to reach a larger audience, and the ability to compare prices and read reviews have all contributed to the growing popularity of digital classifieds. The increasing use of mobile apps and the demand for niche platforms are also key trends in the market. The strong culture of buying and selling second-hand goods, the economic crisis, and the limited job opportunities in Greece have also contributed to the growth of the market. The economic recovery, increasing internet penetration, and access to smartphones are underlying macroeconomic factors that have fueled the growth of the Digital Classifieds market in Greece.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.