E-mail Advertising - Greece

Greece

Highlights

In Greece, ad spending in the E-mail Advertising market is forecasted to reach US$21.07m in 2024.
The expected annual growth rate (CAGR 2024-2030) is 2.91%, leading to a projected market volume of US$25.03m by 2030.
When compared globally, the United States will account for the majority of ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$2.50 in 2024.
In Greece, E-mail Advertising is gaining traction as businesses seek cost-effective ways to reach target audiences in a competitive market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Greece has been steadily growing in recent years, driven by changing customer preferences and the increasing adoption of digital advertising strategies. Customer preferences have shifted towards online and digital platforms, as more people in Greece are using the internet and mobile devices to access information and communicate. This has created a prime opportunity for advertisers to reach their target audience through email advertising. Email advertising allows businesses to directly target consumers with personalized and relevant content, increasing the chances of engagement and conversion. In addition, the rise of e-commerce in Greece has also contributed to the growth of the Email Advertising market. As more consumers are shopping online, businesses are leveraging email advertising to promote their products and services, offer discounts and deals, and build customer loyalty. Email campaigns can be tailored to specific customer segments, ensuring that the right message reaches the right audience at the right time. Another trend in the Email Advertising market in Greece is the increasing use of automation and data analytics. Businesses are leveraging advanced technologies to automate email campaigns, allowing for personalized and timely communication with customers. Data analytics tools are also being used to track and measure the effectiveness of email advertising campaigns, providing valuable insights for future marketing strategies. Local special circumstances in Greece, such as the economic crisis and the COVID-19 pandemic, have also played a role in shaping the Email Advertising market. During challenging economic times, businesses often look for cost-effective marketing solutions, and email advertising offers a relatively low-cost option compared to traditional advertising channels. The COVID-19 pandemic has further accelerated the shift towards digital advertising, as businesses had to adapt to changing consumer behavior and restrictions on physical interactions. Underlying macroeconomic factors, such as the overall growth of the Greek economy and the stability of the advertising industry, have also influenced the development of the Email Advertising market. As the Greek economy continues to recover from the financial crisis, businesses are investing more in marketing and advertising to drive growth and increase market share. The advertising industry in Greece has also become more competitive, with businesses seeking innovative and effective ways to reach their target audience. Email advertising has emerged as a powerful tool in this competitive landscape, offering businesses a cost-effective and efficient way to engage with customers. Overall, the Email Advertising market in Greece is experiencing growth due to changing customer preferences, the rise of e-commerce, the use of automation and data analytics, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the value of email advertising in reaching and engaging with their target audience, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.